Director of Marketing

M / I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M / I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers / Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary :

The Director of Marketing leads and guides the marketing arm of the Sales and Marketing department in line with corporate objectives on a divisional level.  Identifying and leading initial and ongoing market research initiatives that will determine effective fit of product and pricing within a potential or existing area of operation.  Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Salary Range : $98,800 - $132,000 per year.

This position is eligible for an annual bonus at the discretion of management, based upon considerations that include the division’s and candidate’s overall performance.

Duties and Responsibilities :

• Managing budgets, measuring KPI’s and calculating the return on investment for all marketing efforts.
• Ensure marketing goals are being reached by department efforts.
• Monitors campaigns by assigning projects to appropriate teams both locally and corporate level.
• Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue, and overall strategic objectives.
• Evaluating and planning within key channels of marketing operations, including digital, social, in-person consumer, in-person Realtor content, functions and spend.
• Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies.
• Evaluate, research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity, by brainstorming new ideas and realizing ways to utilize current and new technology, then presenting opportunities and plans to division leaders.
• Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
• Evaluate, review, and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Partner with VP, Sales & Marketing to monitor competitive products and marketing activities, gain strategic local market insight for presentation on potential new communities and areas of interest for development.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Conduct marketing surveys on current and new product concepts and provides feedback for future product development.
• Evaluate, chose, filter and direct preparation of marketing activity reports and presents to executive management.
• Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events.
• Assist with special projects as requested and perform additional duties as required.

Requirements

Minimum Education Experience :

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willing to travel is required.

Skills and Abilities :

Benefits

M / I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND456