VP of Marketing | San Francisco

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VP of Marketing | San Francisco

role at

Kenko AI

This range is provided by Kenko AI. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$275,000.00 / yr - $324,000.00 / yr

Our mission

Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. The wellness business we serve include spas, saunas, massage and modern wellness like Cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories :

Marketing

which automates customer communications and campaigns

Operations

which handles scheduling, billing, and reporting

Member Experience

which offers websites, mobile apps, and self-service check-in systems

AI Assistants

which provide automated customer support and sales inquiry management

Scope of Work

Build & execute customer-centric lead gen strategy across segments & channels to drive pipeline & loyalty

Craft & refine product positioning, value propositions & narratives to boost customer engagement

Lead content strategy across formats with creative & digital teams to target global audiences

Own brand development & data-backed positioning to make Kenko the go-to solution in our category

Represent Kenko across media & channels as a thought leader through talks, content & presentations

Define KPIs & build dashboards for full-funnel marketing performance tracking

Hire, grow & lead a high-performing marketing team driven by accountability & outcomes

Track marketing ROI & align spend tightly with growth & revenue goals

Requirements

8+ years of experience in global marketing leadership, ideally within high-growth B2B SaaS company with the US as the primary geography

Experience working with the ACV of $5,000 to $20,000 in SaaS.

Bachelor's degree in marketing, business administration, or related field; MBA preferred

Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals

Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement

Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns

Excellent communication skills with the ability to collaborate effectively with cross-functional teams

Strong project management skills with the ability to manage multiple initiatives simultaneously

Entrepreneurial spirit / attitude, flexibility toward dynamic change

Good to have

A track record of success in well-funded early-stage or series A startups

You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions

Experience using project management tools

Our history and background

The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.

At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.

We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries : Technology, Information and Internet

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