eCommerce Specialist

ECommerce Specialist

From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest assetour employees.

As the Digital Solutions eCommerce Specialist, you will support the execution and optimization of our digital commerce strategy. You will also be responsible for delivering employee and customer training, providing technical support, driving continuous improvements in digital user experience, analyzing platform performance metrics, and collaborating with cross-functional teams to ensure our online systems effectively meet both user requirements and strategic business objectives. As a key member of our digital team, you will help drive online sales of Caterpillar parts and services through our digital commerce channels. You'll work closely with marketing, inventory, operations, and sales teams to ensure a seamless and customer-friendly online experience.

Major Tasks, Responsibilities, and Key Accountabilities :

• Customer Experience : Support customer service and sales teams with eCommerce-related inquiries. Identify and resolve issues impacting the online customer journey. Assist with customer support and order fulfillment processes as needed. Develop and deliver training sessions, webinars, and tutorials for enhanced product understanding and engagement. Partner with sales and store associates to drive change managements for eCommerce adoption across Georgia. Stay current with industry trends, competitor activity, and Caterpillar digital initiatives.
• Platform Optimization : Collaborate with CAT, IT, and operations teams to implement enhancements and troubleshoot issues. Perform monthly regression testing and on demand testing.
• Analytics & Reporting : Monitor and analyze KPIs such as traffic, conversion rates, cart abandonment, customer behavior, retention, sales performance, and basket analysis to identify opportunities for improvement. Generate reports and insights to inform strategy and decision-making.
• Product Management : Validate accurate product data, pricing, and inventory availability across digital channels.
• Digital Marketing Support : Collaborate with internal teams to launch promotions, seasonal campaigns, and new product offerings including A / B and multivariate testing. Assist in creating and managing content for product pages, banners, and landing pages. Support SEO and digital advertising efforts to drive traffic and increase online visibility. Ensuring a consistent and seamless experience for customers across all channels (online vs. brick-and-mortar stores).

Education / Experience :

Required Qualifications / Skills :

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We are a leading Caterpillar dealer committed to delivering exceptional products, services, and digital experiences to our customers across construction, agriculture, and industrial sectors. As we expand our digital footprint, we're looking for a passionate and detail-oriented eCommerce Specialist to help drive our online sales and customer engagement.