Senior Manager, Lifecycle Marketing

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It's hard to believe that it's 2025 and paying rent on time is expensive, inflexible, and difficult. We're here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

We're hiring a Senior Manager, Lifecycle Marketing to own and lead our CRM program, driving business growth by enhancing the customer experience and improving retention. This is a key leadership role, overseeing all transactional and lifecycle communications as we scale rapidly into new products and verticals. Your goal will be to lead and manage projects end-to-end, creating a seamless, personalized experience that ensures customers understand and successfully use Flex.

This is a unique opportunity for a leader who is both a strategic visionary and a hands-on executor . Given our stage, you'll need to roll up your sleeves and get in the weeds to drive results.

What you'll do

• Define and lead CRM strategy : You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals.
• Drive new product and lifecycle comms : Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption.
• Establish program analytics : Define core metrics for the CRM program and individual campaigns. You'll lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements.
• Manage and mentor a high-performing team : Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives.
• Collaborate cross-functionally : Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance.

Key Qualifications

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY / NJ / CA, the base salary pay range will be $145,000 - $164,000.

This will be a Hybrid role, working 3 days a week in our NYC or SF Office.

Life at Flex :

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer :

For full time non-US employees, we offer

Create a Job Alert

Interested in building your career at Flex? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Preferred First Name

Email

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Are you willing to work out of our NYC or SF office 3 days a week?

Are you authorized to work in the United States?

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Does your salary fall within our estimated range for this role? If not, please specify your salary request.

Where have you worked most recently (current company)?

J-18808-Ljbffr