Marketing Vice President

Marketing Vice President

About the Company

A leading name in the gaming industry.

Industry

Gambling & Casinos

Type

Privately Held

About the Role

We are excited to invite a dynamic Marketing Vice President to join our team and take our marketing initiatives to the next level within the US regulated market. In this influential role, you will create and implement a comprehensive marketing strategy that includes a strong focus on customer segmentation to achieve outstanding performance metrics.

A data-driven mindset is paramount as you will work closely with the Business Intelligence team to ensure that our marketing plans are informed by solid insights. Your ability to deliver results that align with key performance indicators will be critical, as will your talent in crafting compelling value propositions and designing both strategic and tactical marketing plans aimed at driving growth and revenue.

This vital role requires a leader who excels in executing engaging marketing campaigns and has a proven track record of reducing player churn and augmenting reactivation. You will also be responsible for developing and nurturing relationships with third-party media agencies and affiliate networks.

An in-depth understanding of the racing and gaming revenue model, as well as awareness of the competitive landscape, will empower you to effectively respond to and counter competitive marketing strategies.

Furthermore, you will lead and develop a marketing team, manage a VIP team, and provide essential insights for the product marketing roadmap.

Travel Percent

Less than 10%

Functions

• Marketing