Director of Sales

Location : Rancho Cucamonga, CA (Onsite with Regional Travel)

Reports To : President

Position Overview

Technica is seeking a dynamic and results-oriented Director of Sales to lead and scale our PCB and PCBA sales operations. This pivotal leadership role is responsible for driving revenue growth, developing winning sales strategies, expanding customer relationships, and building a high-performance sales organization.

The ideal candidate is a seasoned sales leader with a deep understanding of technical sales, a proven ability to close complex deals, and ideally 3+ years of experience in the PCB or PCBA industry .

Key Responsibilities

Strategic Sales Planning

• Develop and execute comprehensive sales strategies that align with company goals and market opportunities.
• Define sales targets and drive the organization toward sustainable revenue growth and market share expansion.
• Identify new verticals and geographic growth opportunities to penetrate new customer bases.
• Lead, coach, and inspire a growing sales team to consistently meet or exceed performance goals.
• Establish clear KPIs and accountability structures, while fostering a results-driven and collaborative sales culture.
• Implement ongoing training programs and sales enablement initiatives to elevate team skills and customer engagement.
• Oversee the complete sales cycle from lead generation to contract closure across all product lines.
• Improve sales processes, implement CRM best practices, and ensure accurate pipeline management and forecasting.
• Work cross-functionally with Marketing, Product Specialists, and Service teams to ensure cohesive messaging and exceptional customer experiences.

Customer Relationship Management

Performance Tracking & Reporting

Candidate Profile

Minimum Qualifications

Technical Proficiency

Additional Requirements

Why Join Technica?

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