Global Product Marketing Manager, Mid Level

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Global Product Marketing Manager, Mid Level

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Jobright.ai

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Global Product Marketing Manager, Mid Level

role at

Jobright.ai

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Job Summary :

Atlas is a global Employer-of-Record (EOR) provider that focuses on enabling international talent management through innovative services and technology. The Global Product Marketing Manager will be responsible for developing positioning, messaging, and go-to-market strategies for AtlasHXM's products, collaborating with various teams to drive global adoption and revenue growth.

Responsibilities :

Product Positioning & Messaging : Craft compelling value propositions and messaging frameworks tailored to buyer personas. And designed to drive new Atlas platform feature adoption.

Go-to-Market Strategy : Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams. Including, collaborating with marketing intelligence on our positioning story to analyst and ranking sites.

Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win / loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer.

Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging.

Content Development : Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand.

Lifecycle Marketing Support : Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs.

Performance Tracking : Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement.

Qualifications : Required :

5-7 years' experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space

Strong understanding of product marketing fundamentalspositioning, competitor research, messaging, GTM, enablement

Outstanding communicator with a strategic mindset and a sharp eye for data and results

Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration

Passion for simplifying complexity and telling

Company :

Atlas is a technology platform that helps companies expand across borders, onboard talent, manage compliance, and pay their global workforce Founded in 2015, headquartered in Chicago, Illinois, USA, team size 501-1000 employees, currently Late Stage. Atlas has a track record of offering H1B sponsorships.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Product Management

Industries

Software Development

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Medical insurance

Vision insurance

401(k)

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