Director, Brand Strategy & Communication

Job Description

The Director of Brand Strategy and Communication is responsible for defining, governing and evolving Mazda North American Operations (MNAO)'s brand vision, strategy, ensuring alignment with corporate strategies, long-term goals and growth priorities. This role leads the development of enterprise-wide brand positioning strategies, campaigns to differentiate and acquisitions-focused initiatives to differentiate the brand in the marketplace and strengthen brand salience.

As a senior marketing leader, the Director provides enterprise-level oversight across brand strategy, communications, public relations, corporate social responsibility (CSR), social media, experiential marketing, motorsports, and voice of the customer programs.

The Director serves as the enterprise brand steward, accountable for brand health, governance of brand architecture, and ensuring that all strategies and agency partnerships reinforce MNAO' positioning and contribute to overall corporate objectives.

Major Responsibilities

• (25%) Brand Strategy, Positioning and Communication Strategy

Set the vision for, develop and implement comprehensive brand strategies aligned with MNAO's corporate objectives.

Shape the enterprise public relations agenda and cultivate high-impact relationships with media, influencers, and key stakeholders.

Shape enterprise understanding of growth audiences and key customer segments.

Set strategic direction for content and asset strategies aligned with brand priorities and audience needs.

Provide strategic oversight and governance of enterprise social media strategy to grow and engage the brand's online community.

Direct strategy and ensure execution of experiential marketing campaigns to create memorable brand experiences.

Inspire mentor and empower a high-performing team of internal marketers and external experts.

Work Experience

Required Education

Knowledge and Abilities

Physical Demands

Travel Requirements

#LI-Remote

We support Remote work in the following states :

Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Pay Range

$157,100.00 - $239,600.00

Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Learn more about MNAO's comprehensive benefits package here