Director of Digital Media

Posting Details

Position Information

Job Title

Director of Digital Media

Position Summary

The Director of Digital Media serves as a key member of the Marketing and Communications team, leading the strategic direction, management, and execution of Texas Wesleyan University's digital and multimedia presence. This position will be responsible for the university's website, and will lead the social media, photography, and videography team to advance institutional priorities, elevate the TXWES brand, and attract and engage prospective students. The Director serves as a key collaborator across departments, guiding content strategy, optimizing user experience, and leveraging emerging technologies to position Texas Wesleyan as a forward-thinking, student-centered institution.

Essential Duties and Responsibilities

• Website Strategy and Management

Serve as the primary lead for the Texas Wesleyan University website, ensuring all content is accurate, current, and reflective of the university's brand voice and strategic priorities.

Develop and oversee a comprehensive digital media strategy in collaboration with the Digital Media team to align with institutional goals and audience engagement metrics.

Lead concept development, scripting, and production of high-quality video content that amplifies the Texas Wesleyan brand and highlights campus life, academics, and student success stories.

Work closely with the Executive Director of Marketing and Communications and the broader MarComm team to ensure digital strategies reinforce university messaging and campaign initiatives.

Education, Certifications and / or Licenses

Experience

Knowledge, Skills & Abilities

Posting Detail Information

Posting Number

2016AS769P

Posting Open Date

10 / 14 / 2025

Open Until Filled

Yes

Posting Close Date

Special Instructions to Applicants