Search Engine Marketing Analyst

Pack up your SEM expertise and passion for travel because your next stop is a fantastic career opportunity! Our client is on a mission to make global, sustainable travel easily accessible to everyone.

As the SEM Analyst on this growing team, you'll play an integral part in extending their global reach and engaging with new audiences ready to travel.

Key Requirements :

• 3+ years' experience managing SEM campaigns with in-depth reporting and analytics capabilities.
• Demonstrated improvements in key metrics including : Conversion Rate, ROAS, Quality Score, Ad Position, and ROI
• In-depth understanding of SEM principles, strategies, and best practices.
• Experience in digital advertising platforms, including Google Ads, Bing Ads, etc.
• Keyword Research and identification
• Experience designing and interpreting A / B Tests
• Landing page optimization
• Experience creating compelling and concise ad copy.
• Excellent communication skills and a collaborative approach
• Bachelor's degree in Marketing, Business, or a related field
• Experience in travel or the tech industry highly preferred.

Responsibilities include :

• Regularly analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance performance.
• Develop and execute SEM strategies aligned with business goals, targeting specific customer segments, destinations, and products.
• Conduct comprehensive keyword research to identify high-potential search terms and create keyword lists that align with campaign objectives.
• Write engaging and relevant ad copy that resonates with target audiences while adhering to platform best practices.
• Set, monitor, and adjust keyword bids to achieve desired ad positions and maximize return on ad spend.
• Collaborate with cross-functional teams to ensure landing pages are relevant, user-friendly, and optimized for conversions.
• Plan and execute A / B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
• Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
• Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.

How you can impress us

Our client is excited to talk to candidates who are local to Boston and offers a remote work environment, fantastic benefits, complimentary travel perks, and a collaborative environment that promotes ownership and growth.

Make this your next stop, and apply today!