Marketing Manager - Strategic Outreach
Do you enjoy building solid internal and external relationships resulting in growth?
Do you enjoy collaborating cross-functionally to deliver on common goals?
About our Team : At LexisNexis CounselLink, we're on a mission to empower legal professionals with comprehensive, cutting-edge legal technology solutions.
Our team is committed to innovation, excellence, and fostering a collaborative environment that supports growth and success.
About the Role :
We are seeking a dynamic Market Manager in Strategic Outreach to spearhead our Sales Development team, own field marketing initiatives, and support sales / marketing alignment.
This role is pivotal in driving our pipeline growth and optimizing the bridge between sales and marketing. The ideal candidate will possess a unique blend of leadership skills, strategic thinking, and a hands-on approach to guide our SDR team to success.
Key Responsibilities :
Lead and mentor the SDR team, setting clear targets, providing ongoing training, and ensuring alignment with our broader sales and marketing goals
Develop and implement innovative telephonic and digital outreach strategies to enhance lead generation and customer engagement
Collaborate with the marketing department to create and execute field marketing campaigns that support the SDR team's objectives
Monitor and analyze performance metrics, using insights to optimize outreach tactics and improve team productivity
Foster a culture of continuous improvement, encouraging the team to experiment with new outreach methods and tools
Serve as the primary liaison between the SDR team and other departments, ensuring a cohesive approach to market penetration and customer acquisition
Plan and manage participation in trade shows, conferences, and other events, maximizing opportunities for direct engagement with potential clients.
Support other marketing campaigns, as determined
Requirements :
Proven experience in a sales leadership role, with a strong track record of achieving and exceeding targets
Experience in field marketing, including planning and executing campaigns and events
Exceptional leadership and mentoring skills, with the ability to inspire and motivate a high-performing team
Strong analytical skills, with the ability to interpret data and make informed strategic decisions
Excellent communication and interpersonal skills, capable of building strong relationships both internally and externally
Proficiency in CRM and sales automation tools, as well as Microsoft Office and Google Suite
Bachelor's degree in Marketing, Business Administration, or a related field
What We Offer :
A vibrant and inclusive workplace culture, with opportunities for professional growth and advancement.
Eligibility for performance-based bonuses, rewarding exceptional achievements and contributions to our sales and marketing goals.
Competitive salary and benefits package, including health, dental, and vision insurance, retirement plans, and generous PTO.
Flexible working arrangements, supporting a balance between work and personal life.
Continuous learning and development opportunities, to keep you at the forefront of the industry.
Join us at LexisNexis CounselLink as we redefine the future of legal technology. If you have experience and passion for sales and marketing collaboration, we want to hear from you.
Work in a way that works for you
We promote a healthy work / life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :
- Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan
- Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.
As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
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