Digital Marketing Manager

Digital Marketing Manager

We are seeking a highly analytical and creative Digital Marketing Manager to lead ideation and deployment of full-funnel digital marketing initiatives tailored to our core market sectors. The ideal candidate will collaborate with various discipline strategists to build integrated approaches that drive brand awareness, generate leads, and increase customer engagement. This role requires broad digital expertise, data analysis, strategic thinking, and a deep understanding of the user journey from initial engagement to digital conversion across all touch points. This position is also responsible for managing and growing associates.

Responsibilities :

• Develop and oversee integrated digital marketing strategies aligned with brand voice, target audience, and business goals of clients and agency.
• Analyze market trends, audience behavior and campaign performance to inform strategy.
• Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web / content marketing, and influencer marketing.
• Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
• Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
• Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
• Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
• Coach and mentor junior team members through daily feedback and other professional development opportunities.
• Collaborate in the research, writing and development of new business proposals and presentations.
• Collaborate in creating estimates for digital marketing projects and campaigns.

Qualifications :

Candidates with the following industry or market segment knowledge will be given preferred consideration :