Marketing Manager II

Job Description

Job Description

The Marketing Manager II reports into the Sr. Marketing Manager and is responsible for assembling and analyzing market and trend data for the purpose of generating targeted marketing strategies and associated content to support Newly Weds Foods’ business across its core vertical markets. Plays a key consultative role in contributing to the company’s marketing and sales efforts through customer-focused and internal presentations, food product concept creation, and general marketing tools designed to provide rationale & clarity behind new product development activities.

Essential Functions :

• Develop an understanding of the markets relevant to NWF’s business : source, evaluate and convert market data into insightful analysis that supports a persuasive “story” behind presentation content shared internally and with customers.
• Serve as the Marketing Lead for 1-3 strategic team accounts and work closely with the leads from culinary and R&D to enhance customer touch point opportunities.
• Assist the Sr. Marketing Manager and Director of Marketing in the development and execution of marketing initiatives to include innovation pipeline trend data, new product introductions, as well as specialized topics.
• Stay current with food trends and demonstrate an ability to conceptualize new product concepts (independently or in group setting) from an ingredient perspective for NWF as well as a finished product point of view for our customer base.
• Business travel when necessary as part of an enterprise selling team leading customized marketing presentations to foodservice, retail, and manufacturing / processor customers.
• Interface regularly with NWF Sales, R&D and Culinary groups, providing curated information to address specific project parameters in a creative, supportive and collaborative fashion.
• Build marketing materials ranging from internal and external presentations to videos and sales related collateral that enhance NWF’s industry leading position and perception.
• Maintain flexibility to work across several locations in the Chicago area.
• Perform other duties or special projects as needed.

Qualifications :

Personal Attributes :

Benefits :

Salary : $105,000-$130,000