Head of Demand Generation and Field Marketing

Job Description

Job Description

Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform enterprises choose to elevate customer experience. Trusted by 4,000+ of the world's most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month.

Sendbird is looking for an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth.

As the Head of Demand Gen, you will deliver the new customer acquisition pipeline targets committed to management and the board. We're looking for a goal-oriented leader who thrives on hitting and exceeding their pipeline number. Our ideal candidate will be entrepreneurial in nature, not tied to a single "playbook" or way of doing things, but can adapt to the fast-paced environment of a rapidly evolving AI market.

To succeed in this job, you'll know how to think big, play big, and apply your creativity to generate demand for Sendbird's platform and products. You'll also enjoy leading from the front as a player-coach, unafraid to roll up your sleeves and show your team of growth, ABM, field, and event marketers what it takes to strategize, plan, and execute with consistency to succeed quarter after quarter.

We are committed to a thriving in-office culture. This role requires you to be on-site at our San Mateo, CA headquarters 3 days a week.

What you will do :

• Build, mentor, and coach a high-performing team of Demand Generation, Event, and Field Marketing professionals that can plan and execute on demand generation strategies.
• Scale our ABM and growth marketing efforts, define and improve KPIs and processes, manage a sizable (and growing) acquisition budget, and assume responsibility for exceeding pipeline goals each quarter.
• Define the vision and strategy for field marketing across regions, creating scalable frameworks for events, ABM, and partner plays.
• Manage and optimize digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Create outbound marketing and ABM frameworks that are aligned with sales objectives and tailored to specific industries.
• Use advanced data and analytics to monitor, optimize, and strategically allocate the budget for maximum ROI.
• Positively engage with Sales and leadership to ensure marketing efforts convert into real opportunities down the funnel.
• Travel Requirements : Be present where it matters—supporting major events, executive programs, and field initiatives (~30% travel).

Who you are :

What you bring :

What we offer :

Our US benefits include (but are not limited to) :

Pay Transparency

For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is ___________ . This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

Flexible Work Policy

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale.

Trusted by 4,000+ leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.

Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.