Senior Lifecycle Marketing Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always‑on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI‑enhanced support for the more complex or high‑touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

At Intercom, you’ll have the chance to shape the future of customer engagement at a company that’s redefining customer service through AI. As our Senior Lifecycle Marketing Manager, you’ll drive the strategy and execution of lifecycle email programs designed to engage, re‑engage, and progress, directly impacting prospect acquisition and revenue growth. Your work will help us deliver on our mission to transform customer service—not just incrementally improve it—by building optimized campaigns that delight prospects and fuel our rapid growth.

You’ll join a high‑impact, fast‑paced demand generation marketing team that thrives on ownership, innovation, and customer obsession. Our team’s mission is to accelerate Intercom’s growth by delivering world‑class, AI‑powered customer experiences at scale. In this role, you’ll collaborate closely with Product Marketing, Creative, Sales, Field Marketing, and Marketing Operations to ensure our email programs are tightly aligned with company objectives and revenue goals. You’ll be at the heart of our AI‑first strategy, helping us win in a market where the best AI agent will define the category.

What will I be doing?

• Own the end‑to‑end strategy and execution of full‑funnel email campaigns across the buyer journey.
• Manage email audience segmentation, building automated and highly personalized journeys that drive measurable business outcomes.
• Partner with cross‑functional teams (Product Marketing, Content, Creative, Integrated Campaigns, Analytics) to design and execute targeted nurture programs and optimize cross‑channel messaging.
• Lead A / B and multivariate testing, analyze email channel performance, audit current campaigns, and optimize for activation, engagement, and conversion.
• Build and manage nurture streams tailored to personas and buying stages to engage and progress prospects.
• Optimize lead‑to‑customer conversion through progressive profiling, lead scoring, and triggered follow‑ups.
• Monitor, analyze, and report on the performance and health of the email channel to Marketing and Sales leadership, using data to demonstrate impact and inform the optimization strategy.
• Manage email content strategy, templates, copywriting, and QA processes.
• Provide guidance and campaign support to cross‑functional teams, ensuring on‑brand, error‑free, and impactful execution.

What skills do I need?

Benefits

Salary

The base salary range for candidates within the San Francisco Bay Area is $148,500 – $177,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Location & Work Policy

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non‑work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

EEO Statement

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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