Bedrosians Tile & Stone is hiring : Brand Copy Content Strategist in Tustin

Overview

The Brand Copy & Content Strategist is responsible for crafting compelling, conversion-driven, and brand-aligned content across all touchpoints—from showroom to screen. In this role, you will lead product storytelling and develop creative copy for new product launches, digital experiences, retail environments, and marketing campaigns. This role is both strategic and hands-on, working closely with product, creative, eCommerce, and sales teams to ensure every word reflects the Bedrosians' voice and helps consumers choose and use our products with confidence.

Responsibilities

Lead copy development for new product launches across all channels (toolkits, naming, email, social, web, in-store, and more)

Write engaging and benefit-driven copy for website landing pages, product detail pages (PDPs), banner ads, CRM campaigns, and blog posts that support SEO, brand authority, and consumer education

Translate complex product features into consumer-friendly language with a strong value proposition and tone

Collaborate with design, merchandising, eCommerce, and showroom teams to support retail displays, packaging, and point-of-purchase (POP) materials

Craft clear and persuasive B2B support materials such as retailer sell-in sheets, pitch decks, and content books

Support the development of video scripts for pre- and post-purchase communications, installation guides, and product education

Build and maintain a cohesive brand voice across channels and formats

Optimize web content using SEO best practices and keyword strategy

Edit and proofread existing content to ensure accuracy, tone, and alignment with business objectives

Contribute to FAQs, blog content, and customer education materials that enhance the buyer journey

Qualifications

Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

5–7 years of experience as a copywriter, content strategist, or brand writer—ideally in home design, interiors, architecture, or consumer product goods (CPG)

Exceptional storytelling and writing skills, with a sharp eye for detail, grammar, and consistency

Proven experience writing across a variety of formats—digital, print, video, retail, and social

Ability to manage multiple projects, meet deadlines, and adapt quickly in a fast-paced environment

Collaborative mindset and excellent communication skills when working with designers, marketers, and product teams

Familiarity with SEO writing and keyword strategy for eCommerce

A strong portfolio that demonstrates a range of writing styles and formats, ideally within lifestyle, interior design, or product categories

Nice to Have

Experience writing for luxury or design-driven brands

Understanding of interior design, tile / stone, or building materials industry

Familiarity with eCommerce CMS platforms (e.g., Shopify, Magento)

Experience working on showroom display language or in-store messaging

Basic understanding of analytics tools (e.g., Google Analytics, SEMrush) to inform content decisions

Compensation

$38 - $50 hourly

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