Director Product Marketing - F2P & Innovation

Director Product Marketing - F2P & Innovation

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

Job Overview

PrizePicks is building the next generation of fan-first sports gaming experiencesand that means going beyond traditional real money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.

As Director Product Marketing, Free-to-Play & Innovation, you'll take the lead on bringing our most experimental and strategic product offerings to life. From launching cultural prediction games to other innovative formats, this is a high-impact role at the forefront of our platform's evolution.

You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.

What You'll Do :

• Own the GTM : Lead the go-to-market strategy, positioning, and launch plans for all Free-to-Play formats and Innovation games and platformsensuring alignment across product, creative, media, lifecycle, and community touchpoints. Deep understanding of brand architecture and how to develop strategies to launch new products and organize business & product frameworks.
• Define the Narrative : Craft clear, compelling product messaging that articulates the "why it matters" of every launchmaking new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth : Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development : Work hand-in-hand with Product Managers and Designers from concept through buildshaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns : Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytellingmaking bold ideas feel accessible and viral.
• Champion the Player POV : Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Lead Cross-Functional Alignment : Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycleensuring launches are cohesive, efficient, and player-first.
• Measure, Learn, Optimize : Define success metrics, monitor performance (engagement, retention, virality, monetization), and lead continuous optimization efforts across product experience and marketing execution.

What You Have :

Bonus Points

Where You'll Live :

Benefits You'll Receive :

In addition to your great compensation package, full-time employees will be eligible for the following perks :

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.