Sr Director, Global Product Marketing - Molecular Panels

Senior Director, Global Product Marketing - Molecular Panels

The Senior Director, Global Product Marketing - Molecular Panels leads the development and execution of the global strategy for molecular panels, ensuring bioMerieux's portfolio delivers high-quality, innovative, and customer-centric solutions. This role translates market and customer insights into actionable product strategies, guiding R&D and cross-functional partners to align innovation with business growth. As a key member of the Molecular Franchise leadership team, the Senior Director ensures strategic coherence across the portfolio and plays a pivotal role in shaping the future direction of the franchise. This position drives impact by bridging science, market understanding, and commercial success to advance the company's mission in molecular diagnostics.

Primary Duties

• Define the global marketing strategy for molecular panels, ensuring alignment with the company's innovation and growth objectives.
• Lead portfolio planning and prioritization, identifying high-potential opportunities based on market trends, customer insights, and competitive dynamics.
• Translate customer and clinical needs into product requirements, collaborating with R&D to shape development priorities and ensure market relevance.
• Drive innovation by anticipating emerging technologies and evolving diagnostic practices to guide new panel concepts and business cases.
• Ensure product quality and differentiation by integrating performance, usability, and workflow excellence into product definitions.
• Collaborate closely with PMO and R&D (and other stakeholders) to ensure project timelines, resources, and development milestones align with business goals.
• Partner with Medical Affairs and Market Access to incorporate clinical validation and health economics considerations early in product development.
• Lead voice-of-customer (VOC) and market research programs to maintain a deep understanding of evolving customer needs and adoption barriers.
• Develop business models and value propositions that demonstrate clear clinical and economic value to customers and stakeholders.
• Support strategic planning and long-range forecasting, providing market assumptions and input to the Franchise Strategic Plan (StratPlan).
• Collaborate with regional and downstream marketing teams to ensure a seamless transition from development to commercialization.
• Monitor market performance and competitive activity to adjust strategies and maintain portfolio leadership.
• Lead and develop a high-performing global team, fostering a culture of innovation, accountability, quality, and customer centricity.
• Represent the franchise in cross-functional governance bodies, ensuring alignment across R&D, commercial, and operational teams for successful product launches and lifecycle management.
• Perform all work in compliance with company quality procedures and standards.
• Performs other duties as assigned.

Education and Training

Experience

Knowledge, Skills, and Abilities