Business Development and Marketing Senior Specialist

Business Development And Marketing Senior Specialist

We are looking for a talented and experienced Business Development and Marketing Senior Specialist to join our team in New York, New York. In this role, you will work closely with attorneys and firm leadership to create and execute strategic marketing initiatives that drive business growth and strengthen our firm's market presence. This is a unique opportunity for an individual with a strong background in legal marketing to contribute to the success of key practice areas.

Responsibilities :

• Collaborate with practice groups to design and implement targeted marketing strategies that align with business development objectives.
• Manage directory submissions and ensure accuracy and timeliness in updating attorney bios, practice descriptions, and related materials.
• Support the creation and dissemination of client alerts, articles, blog posts, and other thought leadership content to highlight the firm's expertise.
• Develop and maintain compelling attorney profiles, practice overviews, and case studies for use in pitches and marketing collateral.
• Organize speaking engagements, webinars, and presentations to enhance the visibility of the firm's attorneys.
• Provide assistance with target account planning, including relationship mapping and tracking business development activities.
• Prepare high-quality materials for client meetings, proposals, and new business pitches.
• Monitor and evaluate digital marketing metrics to optimize campaign performance and refine online visibility strategies.
• Coordinate firm-sponsored events and relationship-building initiatives to strengthen client connections.

Requirements :