B2G Senior Marketing Manager

POSITION SUMMARY

The Senior Marketing Manager provides expert marketing strategy and execution support for public sector marketing programs and activities. This role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement.

KEY RESPONSIBILITIES

B2G Marketing Strategy and Leadership

• Provide strategic insights, data-backed recommendations, and guidance to clients.
• Develop deep expertise in client products, solutions, and public sector audience segments.
• Stay current and curious on relevant events in the clients B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities.
• Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education.
• Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices.
• Facilitate brainstorming sessions and coach client teams on impactful campaign execution.

Campaign & Event Execution

Short Form Content Development

Stay up to date on current B2B / B2G and AI trends for short-form digital content development and performance including email, blogs and social media.

Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns.

Ensure that all content reviewed or created adheres to client brand and is free from errors.

Performance Measurement & Reporting

Client & Internal Collaboration

QUALIFICATIONS & EXPERIENCE

Bachelors degree or equivalent work experience.

10+ years of experience in technology marketing products or services to organizations of varying sizes

At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success.

Experience in field marketing, channel marketing, or campaign development.

Ability to work independently and collaboratively in a fast-paced environment.

Strong leadership, strategic thinking, problem-solving, and communication skills.

Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini). Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus.

WORK ENVIRONMENT & EQUIPMENT

PHYSICAL & VISION REQUIREMENTS

SUPERVISION & REPORTING

The above statements are intended to describe the general nature and level of work being performed by the employee assigned to this title. This description should not be construed as an exhaustive list of all responsibilities, duties, and skills required of incumbents holding the position. All staff may be required to perform duties outside of their normal responsibilities from time to time, as organizational needs dictate. Further neither this description, nor completion of tasks associated with this title should be construed as a contract of employment. All employees of GBR are employed at-will.

Compensation details : 104000

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