Talent.com
Director, Global Paid Social & Display

Director, Global Paid Social & Display

iHerbSalida, CA, US
22 hours ago
Job type
  • Full-time
Job description

Director, Global Paid Social & Display

The Director of Global Paid Social, Display, and OTT / CTV marketing will lead a high-performing team responsible for strategy, planning, execution, and optimization of upper- and mid-funnel media investments across Meta, TikTok, YouTube, Snapchat, Pinterest, Programmatic Display, and Connected TV.

You will drive full-funnel performance balancing brand awareness, new customer acquisition, and efficient ROI through data-driven media strategy, creative excellence, and localized execution across key global regions (US, EU, APAC, LATAM, and MENA).

This leader will be accountable for translating global brand and commercial objectives into measurable outcomes, optimizing investments exceeding $200M+ annually across digital channels.

Strategy & Leadership

  • Own the global paid social, display, and OTT / CTV roadmap aligned with corporate growth and regional priorities.
  • Develop integrated media strategies that drive brand awareness, consideration, and customer acquisition.
  • Collaborate cross-functionally with regional GMs, creative services, CRM, content and eCommerce teams to deliver consistent full-funnel performance.
  • Lead global media planning cycles, ensuring optimal channel allocation across Meta, TikTok, YouTube, DV360, Amazon DSP, and Tatari.
  • Partner with analytics and finance to define KPIs, forecast performance, and report on ROI, CAC, and brand lift.

Performance Optimization

  • Oversee global performance media efficiency ensuring optimal CPM, CPA, and ROAS across 30+ countries.
  • Drive continual testing frameworks (creative, bidding, audience segmentation, and format innovation).
  • Lead the global expansion of AI-optimized creative and dynamic ad placements, scaling localized and category-specific content.
  • Partner with Product and Data Science to integrate advanced attribution models, incrementality testing, and MMM insights.

    • Channel & Creative Innovation

  • Lead best-in-class campaign strategy for :
  • Paid Social : Meta, TikTok, Pinterest, Snapchat, X
  • Display : DV360, Amazon DSP, Criteo, Seedtag
  • CTV / OTT : YouTube TV, Tatari, Hulu, MNTN, Amazon Prime Video
  • Champion AI-generated creative assets and localization at scale across markets.
  • Develop video-first, storytelling campaigns emphasizing trust, authenticity, and education key to wellness and supplement categories.
  • Partner with global creative and brand teams to execute campaigns supporting global tentpoles like the Anniversary Sale, Bonus Month, and Holiday Catalog.

    • Cross-Functional Collaboration

  • Collaborate with CRM, Lifecycle, Content, Brand and Affiliate teams to ensure message and offer consistency across touchpoints.
  • Work with House Brands marketing to build awareness of California Gold Nutrition and other owned brands through upper-funnel channels.
  • Align with regional teams to ensure cultural relevance and market nuances in creative and channel selection (ex : Meta in MENA, Pinterest in EU, CTV in US).

    • Team & Vendor Management

  • Build and lead a global team of channel managers, analysts, and regional specialists.
  • Manage agency relationships (creative, media, and technology) ensuring accountability, innovation, and performance delivery.
  • Evaluate and integrate new adtech, DSPs, and measurement partners.

    • The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

    Knowledge, Skills and Abilities : Required :

  • Proven success managing $50M+ annual media budgets with measurable ROI.
  • Expertise in Meta Ads Manager, Google Marketing Platform (DV360, CM360, YouTube), TikTok Ads Manager, and programmatic platforms.
  • Deep understanding of creative performance drivers and experience scaling AI and localized asset production.
  • Experience in eCommerce or DTC environments (Health, Wellness, or Beauty strongly preferred).
  • Analytical rigor : fluency in data visualization, attribution models, and cross-channel reporting.
  • Strong leadership, communication, and global stakeholder management skills.
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).

    • Equipment Knowledge :

  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

    • Experience Requirements :

  • 10+ years in digital and performance media, with at least 5 years in leadership across global paid social, programmatic, and CTV.

    • Education Requirements :

  • Bachelor's degree in Marketing, Business, or related field.
    • Create a job alert for this search

    Director Paid Social • Salida, CA, US

    Related jobs
    • Promoted
    • New!
    Occupational Therapist (OT)

    Occupational Therapist (OT)

    Encompass Health Rehabilitation Hospital of ModestoHickman, CA, US
    Full-time +1
    Occupational Therapist Career Opportunity.Full time, part time (24 hrs per week) and PRN positions available.Your Calling, Close to Home and Heart. Are you in pursuit of a career that's more tha...Show moreLast updated: 4 hours ago
    • Promoted
    Account Manager - Horticulture (Remote or Hybrid)

    Account Manager - Horticulture (Remote or Hybrid)

    AGSI, LLCLinden, CA, US
    Remote
    Full-time
    About the Company For nearly 80 years, a leading California grower has been producing and supplying premium-quality plant material for commercial, municipal, and landscape projects.With more than 1...Show moreLast updated: 3 days ago
    • Promoted
    Occupational Therapist (OT) - Your Calling, Close to Home and Heart

    Occupational Therapist (OT) - Your Calling, Close to Home and Heart

    Encompass Health Rehabilitation Hospital of ModestoHickman, CA, US
    Full-time +1
    Occupational Therapist Career Opportunity.Full time, part time (24 hrs per week) and PRN positions available.Your Calling, Close to Home and Heart. Are you in pursuit of a career that's more tha...Show moreLast updated: 3 days ago
    • Promoted
    Director, Business Development

    Director, Business Development

    ClinChoiceSalida, CA, US
    Full-time +1
    Director, Business Development.ClinChoice is a global full-service CRO dedicated to professional development and providing an excellent work-life balance, with a quality-focused, collaborative "one...Show moreLast updated: 4 days ago
    • Promoted
    Behavioral Health Program Director

    Behavioral Health Program Director

    JobotStockton, CA, US
    Full-time
    Leading Youth Non-Profit | Sign on / Relo bonus! |.This Jobot Job is hosted by : Kristin Lederer.Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary : $85...Show moreLast updated: 30+ days ago
    • Promoted
    Cryptologic Linguist - Up To $22.5k Signing Bonus

    Cryptologic Linguist - Up To $22.5k Signing Bonus

    United States ArmyLinden, CA, United States
    Full-time
    As a Signals Intelligence Voice Interceptor, you’ll use your skills as a linguist to identify, categorize, translate, and summarize foreign language communications from a specific location.You’ll a...Show moreLast updated: 3 days ago
    • Promoted
    United States Customs and Border Protection Officer

    United States Customs and Border Protection Officer

    U.S. Customs and Border ProtectionCopperopolis, California, US
    Full-time +1
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 27 days ago
    • Promoted
    Mission Sales Director, Indonesia

    Mission Sales Director, Indonesia

    ICEYESalida, CA, US
    Full-time
    Position : Missions Sales Director.ICEYE is the global leader in synthetic aperture radar (SAR) satellite operations for Earth Observation, persistent monitoring, and natural catastrophe solutions; ...Show moreLast updated: 4 days ago
    • Promoted
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data AnnotationTracy, California
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 19 days ago
    • Promoted
    Regional Director of Diagnostic Imaging

    Regional Director of Diagnostic Imaging

    Emanuel Medical CtrTurlock, CA, US
    Full-time
    Welcome to Emanuel Medical Center.Since 1917, Emanuel has been the heart of healthcare in Turlock, California, providing incredible high-quality care with compassion to the patients we serve.We are...Show moreLast updated: 30+ days ago
    • Promoted
    Teacher of the Deaf in Copperopolis, CA

    Teacher of the Deaf in Copperopolis, CA

    SoliantCopperopolis, CA, US
    Part-time
    Bachelor’s or Master’s degree in Deaf Education, active DHH teaching certification, and 1+ years Teacher of the Deaf / Hard of Hearing experience required. Applicants who do not meet the...Show moreLast updated: 18 days ago
    • Promoted
    Director of Social & Content

    Director of Social & Content

    MaryRuth'sStockton, CA, US
    Full-time +1
    The Director of Social & Content will own the vision, strategy, and leadership of MaryRuth's social media and creator-led content efforts. This role oversees three core pillars : .Social Media Managem...Show moreLast updated: 1 day ago
    • Promoted
    Regional Director

    Regional Director

    Turning Point Community ProgramsFrench Camp, CA, US
    Full-time
    Under administrative direction of the Chief Operations Officer or designee, this at-will leadership position manages the day-to-day operations of an assigned programs within a specific geographic r...Show moreLast updated: 30+ days ago
    • Promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPAAngels, California, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Director, Global Capital Equipment Program

    Director, Global Capital Equipment Program

    NTTSalida, CA, US
    Full-time
    Join a company that is pushing the boundaries of what is possible.We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society.Our wo...Show moreLast updated: 8 hours ago
    • Promoted
    United States Border Patrol Agent

    United States Border Patrol Agent

    U.S. Customs and Border ProtectionAngels Camp, California, US
    Permanent
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 30+ days ago
    • Promoted
    Global HR Enablement Director

    Global HR Enablement Director

    Dan GlobalSalida, CA, US
    Full-time +1
    Global HR Global Enablement Director.As Global HR Global Enablement Director you will be responsible for managing our Global HR Project Manager and HR Change Team, overseeing and programmatically m...Show moreLast updated: 1 day ago
    • Promoted
    Division Director - Mental Health

    Division Director - Mental Health

    JobotTurlock, CA, US
    Full-time
    Leading Non-Profit | Sign on / Relo bonus! | Help grow new location!.This Jobot Job is hosted by : Kristin Lederer.Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your ...Show moreLast updated: 30+ days ago