Director of Marketing

Job Description

Job Description

Director of Marketing

Location : New York, NY

Company : Victoria Schatz – Training Company

Position Type : Full‑time, Exempt

Reports To : Chief Executive Officer (or Senior Leadership / Owner)

Department : Marketing / Brand Strategy

About the Company

Victoria Schatz – Training Company is a leading provider of professional development and leadership training programs, based in New York City and serving clients across multiple industries. We deliver high‑impact, customized training interventions, online and in‑person, to help organizations build capabilities, drive change, and develop their people. We are seeking a strategic, innovative, results‑driven Director of Marketing to elevate our brand and accelerate growth.

Job Summary

The Director of Marketing will be responsible for designing, executing and measuring a comprehensive marketing strategy that raises brand awareness, supports program enrollment, drives revenue growth and positions the company as a thought leader in the training and professional‑development space. This role leads the marketing function, manages a team (or external agency / partners), sets the brand direction, and ensures alignment of marketing efforts with the company’s business goals.

Key Responsibilities

Develop a 12‑24‑month marketing strategy and execution plan aligned with company goals (brand growth, program enrollment, revenue expansion, thought leadership).

Define and manage the annual marketing budget; allocate resources across channels and campaigns to maximize ROI.

Lead brand strategy : refine messaging, value proposition, target segments, positioning in the training / learning & development market.

Oversee development of marketing campaigns across digital (email, social media, SEO / SEM, display ads), content (blogs, white papers, video, webinars), events (in‑person, virtual), public relations, partnerships, and print materials.

Collaborate with the training delivery team, sales / business development, client services, and operations to ensure marketing supports program launches, client acquisition, retention and growth.

Conduct market research, competitor analysis, and audience insight work to identify opportunities, inform messaging and campaign design.

Measure, analyze and report on marketing performance (KPIs such as lead generation, conversion rates, website traffic, brand awareness, customer acquisition cost, lifetime value) and adjust strategy accordingly.

Manage a small marketing team (or external vendors / contractors) — hire, coach, set goals, review performance, foster professional development.

Ensure consistent brand identity and tone across all internal and external communications; maintain brand guidelines.

Oversee marketing operations : CRM and marketing automation systems, data management, workflows, vendor / agency relationships, and process improvement.

Serve as a key member of the leadership team : provide marketing insights, collaborate on business strategy, help drive growth initiatives and partner with senior leadership on major decisions.

Stay current with industry trends in professional training, adult learning, digital marketing, marketing technologies, and apply new approaches to keep the company competitive.

Qualifications

Required :

Bachelor’s degree in Marketing, Business, Communications or a related field (Master’s preferred).

Minimum of 7–10 years of progressive marketing experience, including at least 3–5 years in a leadership or director‑level role.

Proven track record designing and executing integrated marketing strategies that have driven measurable business outcomes (brand growth, lead generation, revenue).

Strong digital marketing expertise (SEO / SEM, social media, email, marketing automation, content marketing) and solid understanding of traditional marketing and branding.

Excellent analytical skills—comfortable with marketing metrics, budget management, ROI analysis, data‑driven decision making.

Leadership and team‑management experience : hiring / managing staff or supervising agencies / contractors ; ability to motivate and develop talent.

Exceptional communication and interpersonal skills, with experience collaborating across teams and engaging senior leadership.

Ability to think strategically and creatively, manage multiple projects, meet deadlines, thrive in a dynamic, fast‑paced environment (especially in NYC).

Strong knowledge of branding, market segmentation, customer journey, lead‑funnel management, and marketing technologies / tools.

Preferred :

Experience in B2B, services or training / education sector (or professional development / learning & development).

Familiarity with CRM systems (e.g., HubSpot, Salesforce), marketing automation platforms, analytics tools (Google Analytics, etc.).

Experience working in a metropolitan market (New York) and with multi‑channel campaigns including events / trade shows.

Master’s in Marketing / Business or relevant certification (e.g., digital marketing, analytics) is a plus.

Working Conditions & Hours

Primarily based in our New York City office; may require occasional travel (client sites, events, conferences).

Standard business hours Monday‑Friday, with additional flexibility required for special events, launches, or campaigns (evenings / weekends as needed).

Hybrid or flexible schedule may be considered depending on company policy and candidate flexibility.

Full‑time salaried, exempt role, responsible for meeting strategic objectives rather than hourly supervision.

Why Join Us

Lead and shape the marketing strategy of a growing, respected training company positioned for expansion in the NYC metro and beyond.

Join an entrepreneurial, collaborative team where your contributions significantly impact business growth and brand reputation.

Opportunity to build / scale the marketing function, own brand identity, and drive meaningful outcomes in a sector centered on learning and professional development.

Competitive compensation package, professional development opportunities, and a dynamic workplace in New York City.