Eximia Research is hiring : Marketing Manager in Raleigh

Marketing Manager – Patient Recruitment & B2B Marketing

Location : Raleigh, NC (possible future consideration for hybrid / remote)

Reports to : Director of Patient Experience & Marketing

Department : Patient Experience & Marketing

Position Overview

The Marketing Manager plays a critical role in driving awareness and engagement across both our patient and professional audiences. This role will focus 80% on patient recruitment marketing—developing and executing high-performing multi-channel campaigns to identify, engage, and convert potential clinical trial participants—and 20% on B2B marketing support to strengthen brand visibility among sponsors, CRO partners, and referring healthcare professionals.

This is a hands-on role requiring both strategic thinking and tactical execution. The ideal candidate has experience managing integrated campaigns across paid, owned, and earned media channels; is data-driven; and thrives in a fast-paced, collaborative environment within a growing clinical research network.

Key Responsibilities

Patient Recruitment Marketing (80%)

Plan, develop, and execute multi-channel patient recruitment campaigns to drive awareness and enrollment across assigned studies and sites.

Partner with site teams, recruitment leads, and digital strategy resources to activate campaigns leveraging social media (Meta, Instagram, TikTok, Reddit, LinkedIn), search, display, and email / SMS outreach.

Develop content and creative briefs for study-specific and database-wide campaigns, ensuring alignment with IRB-approved messaging and patient-friendly tone.

Manage direct-to-patient engagement campaigns, including :

Email nurture and database communications (HubSpot or similar CRM)

SMS text outreach (via Alleviate Health or comparable platforms)

Educational and community-based events to expand database awareness and referrals

Support ongoing optimization of creative, messaging, and targeting strategies based on campaign analytics, site feedback, and patient response trends.

Collaborate with digital strategy and analytics teams to track funnel performance (lead → prequal → scheduled → screened → randomized), analyzing cost-per-lead and cost-per-randomization metrics.

Maintain knowledge of IRB processes and ensure all outreach materials adhere to regulatory and sponsor guidelines.

B2B Marketing Support (20%)

Partner with leadership on brand-building initiatives targeting sponsors, CROs, and healthcare providers to position the network as a trusted partner in clinical research.

Support development of corporate presentations, case studies, and capability decks for business development and partnership meetings.

Manage and maintain website content and SEO strategy, ensuring up-to-date study listings and relevant B2B messaging.

Contribute to LinkedIn strategy and thought leadership efforts to enhance visibility of company milestones, site successes, and community impact.

Assist with event marketing for conferences, webinars, and site open houses, coordinating materials and digital promotion.

Qualifications

Bachelor’s degree in marketing, Communications, or related field (or equivalent experience).

4+ years of marketing experience, preferably in clinical trials and patient recruitment or clinical research environments.

Proven track record delivering successful, multi-channel marketing campaigns (digital, email, SMS, social, events ) supporting clinical trial recruitment.

Experience beyond Meta and Instagram—TikTok, Reddit, YouTube, search / display, and emerging platforms a strong plus.

Strong understanding of email automation, CRM systems, and analytics platforms (HubSpot, SalesForce, Constant Contact or similar).

Excellent writing, content development, and project management skills.

Experience working cross-functionally with creative, operations, and site teams to drive measurable outcomes.

Comfortable analyzing campaign data and translating insights into actionable improvements.

Familiarity with IRB submission processes and compliance requirements are preferred.

Personal Attributes

Highly organized, resourceful, and detail oriented.

Strong communication and interpersonal skills; thrives in a collaborative environment.

Proactive problem-solver who can manage multiple priorities.

Passionate about advancing clinical research and improving patient access to care.

Performance Metrics

Lead generation and conversion metrics (Leads → Prequalified → Screened → Randomized)

Database growth and engagement rates (open / click rates, SMS response, event attendance)

Campaign ROI and cost-per-randomization performance

Timeliness and quality of campaign execution and reporting

Contribution to brand visibility and BD initiatives

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