Manager, Digital Marketing

Email Marketing Specialist

If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first doing whatever we can to help individuals, families, businesses, and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer.

Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!

In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank's Channel Marketing Team. You'll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners, and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.

Roles and Responsibilities

• Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
• Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
• Collaborate closely with cross-functional teams to align strategies with overall business objectives
• Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth
• Maintain a rigorous and organized view of data, requirements, documentation, and experiences / communications we deliver across our key segments
• Identify new engagement strategies that fit within our objectives

Qualifications

The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

Webster Financial Corporation and its subsidiaries ("Webster") are equal opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and / or expression, physical or mental disability, protected veteran status, or any other characteristic protected by law.