Senior Sales Manager

Senior Sales Manager

The Senior Sales Manager is responsible for driving hotel revenue through proactive sales, relationship management, and strategic account development. This role focuses on identifying and securing new business opportunities, growing share from existing accounts, and executing targeted sales initiatives that align with the hotel's overall commercial goals. The Sales Manager partners closely with Revenue, Marketing, and Operations teams to deliver profitable results and an exceptional client experience.

Essential Responsibilities :

• Proactively identify, solicit, and close new business opportunities through outbound sales calls, networking, site inspections, and industry events.
• Develop and maintain relationships with key accounts across assigned market segments to maximize share and profitability.
• Utilize data, trends, and CRM insights to create strategic action plans that align with market demand and revenue objectives.
• Continuously prospect to expand the customer base and generate qualified leads in both local and national markets.
• Serve as the primary contact for assigned accounts, ensuring consistent communication, service excellence, and retention.
• Conduct site visits, presentations, and entertainment opportunities to strengthen relationships and drive conversion.
• Maintain accurate and detailed client profiles, account histories, and activity tracking within the CRM system.
• Respond promptly and professionally to all inquiries, proposals, and follow-ups to exceed client expectations.
• Develop and execute sales strategies that align with the annual business plan and departmental goals.
• Analyze historical performance, current trends, and competitive intelligence to identify opportunities for growth.
• Produce accurate monthly reports, forecasts, and account action plans that clearly communicate progress toward revenue goals.
• Partner with Revenue and Marketing teams to optimize rates, promotions, and packages across assigned segments.
• Work closely with Operations, Events, and Front Office teams to ensure a seamless transition from sales booking to service delivery.
• Champion cross-departmental collaboration, maintaining open and productive communication to support hotel success.
• Participate in weekly strategy meetings, pipeline reviews, and business development discussions.
• Represent the hotel and brand with professionalism at networking functions, trade shows, and community events.
• Exhibit a positive, team-oriented attitude and contribute to a culture of hospitality and service excellence.
• Stay current on market trends, competitor performance, and industry innovations.
• Continuously pursue personal and professional development through training, certifications, and engagement in industry associations.
• Serve as Manager on Duty (MOD) as assigned, ensuring consistent leadership presence and operational oversight.
• Two to four-year college degree or equivalent education / experience.
• A minimum of one-year experience in a related or management position.
• Hotel experience preferred.
• Ability to perform critical analysis and manage wide-range of information.
• Extensive knowledge of negotiating and sales procedures associated with the hotel industry.
• Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image.
• Listen effectively. Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department / hotel objectives.
• Communicate information and hotel services to management, staff and guests.
• Outside sales calls, servicing groups, site inspections, attending meetings, travel and community / industry functions.
• Lift up to 10 lbs.(amenities when making sales calls, attending trade shows, etc.)
• Hotel tours, sales calls, trade shows

Benefits Package