Senior Creative Director Job at Vested in Minneapolis

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable, today Vested is the world\'s fourth-largest financial services agency, comprised of over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.

Group Vested encompasses a portfolio of companies, including Qwoted, Financial Narrative, Vested Ventures, and Finance Studio. Recognized as one of the industry\'s Best Places to Work, our goal is to become the most valued brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.

At Vested, we are proud to do the right thing, even when it\'s hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

Senior Creative Director

The Senior Creative Director isn\'t just a design leader—they\'re a big thinker and executor, strategist and mentor. This role is ideal for someone who thrives at the intersection of insight-driven creative ideation, execution and business impact. Our Senior Creative Director will be responsible for developing bold, integrated campaigns, paid media campaigns, and brand identity systems that drive results and elevate brand experiences across financial services.

Responsibilities

• Lead the development of Vested\'s creative services team, upholding a standard of excellence to develop and deliver award-winning creative campaigns across paid, earned, owned, and shared media channels for financial brands
• Ensure the highest level of content quality, brand integrity, and consistency across all touch points and serve as a senior strategic advisor to clients, helping shape creative campaigns and paid media strategies
• Lead and define creative strategy by ensuring ideas are based on business objectives, audience insights, and brand purpose
• Demonstrate deep understanding of financial sectors, across B2B and B2C audiences, applying category insights to deliver more resonant, relevant creative strategies and translate complex information into accessible, engaging, creative programs that resonate with target audiences and drive action
• Partner with account teams, project managers, designers, and channel specialists to align creative programming with strategic goals and ensure seamless execution across campaigns
• Create campaigns, experiences, and assets that meet the brief, exceed expectations, and deliver measurable impact and champion the voice and vision of the client, elevating brand positioning and creative standards
• Closely manage and mentor a team of designers to continuously up-level creative execution, lead by example
• Oversee creative timelines and resourcing in partnership with project managers to ensure timely, on-budget delivery of scoped work

Top Candidates will have

We are a fully flexible agency and are accepting applications from candidates anywhere in the U.S. who are eligible to work in the United States. Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.

We stand by equal opportunity employment. Employment is subject to applicable laws and regulations.

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