Senior Manager, Digital Marketing

Join Sallie Mae

When you join Sallie Mae, you become a champion for all students. We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

Drive personalized, data-driven customer engagement across multiple digital channels with specific focus on Email, SMS, and Owned Web. The ideal candidate will design, execute, and optimize our Loan Funnel Program, focusing on customer lifecycle journeys, engagement, and conversion within the financial services sector. The role requires a blend of strategic thinking, technical expertise in marketing automation platforms, and an understanding of the financial industry's unique compliance and regulatory landscape.

What You'll Do

Strategy and Planning

Develop and implement marketing automation strategies that align with business objectives for our Loan Funnel Program and other high-value automated programs.

Design multi-channel customer lifecycle journeys across email, SMS, push notifications, and in-app messaging to deliver high-impact marketing initiatives.

Partner with cross-functional teams, including sales, data analytics, product, and content, to define campaign architecture and optimize strategies.

Develop and manage lead scoring practices to identify and prioritize marketing-qualified leads.

Execution and Implementation

Build and execute automated marketing campaigns and workflows using a marketing automation platform (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, HubSpot).

Create and manage audience segmentation based on data from CRM and other integrated technologies to maximize relevance and engagement.

Maintain integrations between the marketing automation platform and other systems (e.g., CRM) to ensure a seamless flow of data.

Ensure all marketing communications adhere to financial regulations and data privacy laws (e.g., CAN-SPAM, GDPR).

Analysis and Optimization

Conduct A / B testing on marketing automation workflows and digital assets to improve engagement and conversion rates.

Analyze campaign performance, customer behavior, and engagement metrics to identify actionable insights for continuous improvement.

Create and share reports and dashboards to provide key stakeholders with performance summaries and measure success against KPIs.

Technical and Operational

Serve as the in-house subject matter expert for marketing automation, providing guidance and support to internal users.

Perform quality assurance (QA) on automated programs and digital assets to ensure accurate implementation.

Maintain data quality and hygiene within the marketing automation platform.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum education, skills and experience required.

Proven track record of developing and implementing successful digital marketing strategies that have driven business growth.

Strong knowledge of digital marketing channels, platforms, and best practices, including SEO, SEM, social media advertising, email marketing, content marketing, and analytics tools.

Experience with marketing automation platforms, CRM systems, and web analytics tools.

Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

Strong leadership and team management skills, with the ability to motivate and inspire a team of digital marketing professionals.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Preferred education, skills and experience required.

Bachelor's degree in Marketing, Business, or a related field.

5+ years of experience in marketing automation and digital marketing, with experience preferably in financial services.

Hands-on experience with a major marketing automation platform, such as Zeta Marketing Platform, Salesforce Marketing Cloud, or HubSpot - Zeta strongly preferred.

Strong analytical skills with the ability to interpret data and make data-driven decisions and recommendations.

Familiarity with CRM systems, specifically their integration with marketing automation.

Excellent communication, organizational, and project management skills.

A strong understanding of compliance and regulations relevant to the financial services industry.

A strategic mindset with a focus on problem-solving and process optimization.

Working knowledge of HTML is a plus.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including : the job exists to perform that function, the employee holding the job was hired for his / her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best :

Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).

Competitive base salaries

Bonus incentives

Generous PTO, Floating Holidays and 12 Federal Holidays observed

Support for financial-well-being and retirement 401k with employer match

Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

Employer paid short-term / long-term disability and basic life insurance

Flexible hybrid working arrangements.

Paid parental leave and adoption reimbursement programs

Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)

Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

Tuition Reimbursement and Family Scholarship Programs

Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant