Senior Manager of Brand & Marketing Strategy

Sr. Manager, Brand & Marketing Strategy

The Sr. Manager, Brand & Marketing Strategy is responsible for developing and executing strategic brand marketing initiatives to enhance brand identity and drive business growth. Key responsibilities include working with consumer insights to identify target audiences and trends, defining brand positioning and guidelines, and leading integrated marketing campaigns across various channels. Reporting to the VP of Streaming Editorial and Brand, the role requires collaboration with cross-functional teams, such as sales, product development, and creative, to ensure brand alignment and consistency. Additionally, the Sr. Manager monitors campaign performance, analyzes data to optimize strategies, and provides leadership and mentorship to the brand marketing team, fostering a culture of innovation and continuous improvement.

This role is hybrid and based out of our West Chester, PA office.

QVC Group empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty, electronics and jewelry and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC Group reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your impact :

• Conduct comprehensive market research to identify target audiences, competitors, and trends, developing a clear brand vision, positioning, and value proposition
• Define and enforce brand guidelines to ensure consistency and alignment across all marketing materials and channels
• Lead the development and execution of integrated marketing campaigns, ensuring alignment with overall brand strategy and objectives
• Oversee the creation of compelling marketing content across various platforms, managing campaign budgets, timelines, and performance metrics
• Collaborate with product development, sales, creative teams, and agencies to maintain brand alignment and gather insights for effective campaign execution.
• Monitor key performance indicators and analyze data to assess brand health and campaign success, making strategic adjustments as needed.
• Mentor and develop team members, providing leadership to inspire and drive the team towards achieving brand goals.

What you bring :

If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations / support throughout, please contact us at workwithus@qvcgrp.com for assistance.