Manager, Marketing Science - Apps, Gaming, & Media

Manager, Marketing Science

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers. We're looking for a Manager, Marketing Science to lead our Apps-focused Measurement Team at Snap Inc!

What You'll Do

• Set and influence the measurement strategy for your verticals, ensuring alignment with business priorities, industry best practices, and evolving advertiser needs.
• Lead a team of 5+ Marketing Science professionals, providing coaching, mentorship, and direction while cultivating measurement fluency across Sales and cross-functional partners.
• Act as the primary consultant and strategic partner for senior executives at top advertisers, with a focus on improving performance across brand and direct response outcomes.
• Drive industry thought leadership by developing white papers, presenting at conferences, and shaping external narratives on measurement, ads efficacy, and app-specific analytics.
• Partner with Product, Product Marketing, and Sales leadership to influence the roadmap and adoption of measurement solutions, especially in app-based measurement including MMP and SKAN frameworks.
• Oversee meta-analyses, performance benchmarking, and playbook development that scale learnings across markets and advertisers.
• Ensure operational excellence in measurement practices, including the adoption of both first- and third-party solutions, and the identification of baseline practices across different measurement outcomes.
• Contribute to quarterly business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.

Knowledge, Skills & Abilities

Minimum Qualifications

Preferred Qualifications