Marketing Technology and Digital Marketing Manager

We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences. Marketing Technology and Digital Marketing Manager Location : This is an onsite position based out of Berlin, CT 5 days a week (must currently live within commuting distance) ASSA ABLOY is a global leader in door opening solutions. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances. Are you a person that wants to be part of a global leader in access solutions, shaping the future of secure, connected environments? Do you want to work with cutting-edge digital tools and a collaborative, forward-thinking team? Do you want to contribute to meaningful innovation in safety, security, and sustainability? If so, we have a Marketing Technology and Digital Marketing Manager position that may be perfect for you. What you will be doing : ASSA ABLOY, the global leader in access solutions, is seeking a highly collaborative and analytically minded Marketing Technology and Digital Marketing Manager. Serving as a critical link between our Marketing and IT teams, this role is responsible for aligning marketing initiatives with digital infrastructure to ensure that digital tools and platforms effectively support marketing strategies, customer engagement, and business growth. This role is also responsible for leading the strategy, execution and reporting of our B2B digital marketing initiatives to drive awareness, engagement and digital lead generation for ASSA ABLOY Door Security Solutions. The ideal candidate will possess a unique blend of marketing insight, technical fluency, and project management expertise. Key areas you will contribute to the role include : Strategic Alignment & Stakeholder Collaboration : Act as the primary liaison between Marketing and IT, ensuring seamless communication and alignment of goals. Translate marketing strategies and campaign requirements into clear, actionable technical specifications. Advocate for marketing priorities in cross-functional technology planning and development meetings. Collaborate with stakeholders across departments (Sales / Business Development, Product Marketing / Management, Customer Support) to ensure MarTech solutions support broader business objectives. Work within a matrixed organization to prioritize initiatives that deliver high-value outcomes. Marketing Technology Management : Work with marketing and IT teams to manage and optimize the implementation of marketing technologies including CRM (Salesforce), marketing automation (Salesforce Marketing Cloud), CMS (Adobe Experience Manager), DAM (Oracle), PIM (Product Information Management), CDP (Customer Data Platforms), SEO (such as SEMRush), and analytics platforms (such as Google Analytics and Matomo). Lead the integration of marketing platforms with enterprise systems (e.g., ERP, data warehouses, customer databases). Maintain a comprehensive MarTech roadmap aligned with marketing goals and IT capabilities. Ensure data integrity, compliance (e.g., GDPR, CCPA), and security across marketing systems. Ensure alignment with IT standards and security protocols. Evaluate new systems or enhancements to existing systems for feasibility, cost, and compatibility with current infrastructure. Participate in or lead any relevant training for onboarding current or future marketing / IT technologies as it relates to either IT or Marketing teams. Digital Marketing Plan and execute all digital marketing, including SEO / SEM, email, paid media channels and display advertising campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights and optimize spend and performance based on the insights. Develop integrated marketing demand generation campaign strategies as part of annual marketing plans working closely with marketing communications team. Focus on results and continuous improvement of paid online advertising campaigns (e.g. search, social media, retargeting). Drive Search Engine Optimization of DSS web properties and assist with their overall health. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Optimize conversion points and user funnels. Reporting and dashboard creation to give an overview of campaign results and goal attribution for the larger team. Project & Vendor Management : Provide end-to-end project management, including resource planning, scheduling, and task assignment. Lead cross-functional projects involving marketing and IT teams, ensuring timely delivery, scope alignment, and budget adherence. Manage relationships with third-party vendors, consultants, and platform providers. Oversee RFP processes for new marketing technology acquisitions. Data & Analytics Enablement : Ensure marketing has access to actionable insights through dashboards, reports, and analytics tools. Support the development of attribution models, customer segmentation, and campaign performance tracking. Promote a data-driven culture within the marketing team by enabling self-service analytics and training. Training & Change Management : Develop and deliver training programs for marketing staff on new tools and platforms. Act as a change agent to drive adoption of new technologies and processes within the marketing organization. Document workflows, best practices, and governance models for MarTech usage. What we are looking for : You are a strategic thinker with a hands-on approach to execution. You have excellent communication, facilitation, and interpersonal skills. You have strong analytical and problem-solving abilities. Ability to manage multiple priorities in a fast-paced environment. Ability to perform onsite Monday through Friday at our Berlin, CT office. Ability to travel (up to 10%) and meet to the requirements of the business. You can lift / carry up to 50 lbs. of sample and display material for marketing presentations. Education and / or experience : Your background includes a Bachelor’s degree (preference for specialization in related curricula such as : Marketing, Information Systems, Business, or similar), or have work experience commensurate with, minimum high school / GED diploma. Minimum of 7 – 10 years of experience in marketing operations, digital marketing, or marketing technology roles. Proven experience managing cross-functional projects involving marketing and IT teams. Experience with data integration tools (e.g., MuleSoft, Zapier), ETL processes, and cloud-based platforms. Proficiency with marketing platforms such as Salesforce (Sales / CRM and Marketing Cloud), Adobe Experience Cloud, Google Analytics, or similar. Proficiency with Microsoft Office tools. Familiarity with RESTful APIs, JSON / XML, and webhooks for system integrations. Understanding of web technologies (HTML, CSS, JavaScript basics) and ERP systems. Knowledge of data governance, privacy regulations, and security best practices. Salesforce Administrator and / or Marketing Cloud Certification preferred. Google Analytics Certification preferred. PMP or Agile / Scrum Certification preferred. Organizational relationships : This position reports to the Sr. Director of Marketing Communications. Special considerations : This position will be performed onsite Monday through Friday at our Berlin, CT office. ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs. This salary range is a reasonable estimate for this position at the time of posting. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time. Working for ASSA ABLOY means that you will be part of a dynamic environment, developing innovative solutions to improve our customers' lives. As the global leader in door opening solutions, we are using the latest technologies to open doors to events, hospitals, education, homes, hotels, airports and businesses. Joining ASSA ABLOY means being part of a fast-moving company with many opportunities. “Let’s open the doors to the future – together!” ASSA ABLOY is an Equal Opportunity Employer / Minorities / Females / Disabled / Veteran