Director, Digital Marketing

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Excelligence Learning Corporation provided pay range

This range is provided by Excelligence Learning Corporation. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$115,000.00 / yr - $155,000.00 / yr

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Job Title : Director of Digital Marketing

Reports To : Vice President, Brand Strategy

Overview

The Director of Digital Marketing will lead Excelligences digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.

Key Responsibilities

• Develop integrated digital strategies aligned with brand positioning and revenue goals.
• Lead digital activation for brand campaigns across multiple formats and platforms.
• Define channel mix and budget allocation by brand to optimize ROAS and LTV.
• Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.
• Direct SEO / SEM initiatives and lifecycle marketing (email, SMS, push).
• Oversee content strategy, site optimization, and UX personalization.
• Leverage customer and product data with AI tools to drive personalization.
• Support integration of the marketing tech stack for real-time content delivery.

Analytics & Optimization

Cross-Functional Collaboration

Qualifications

Preferred Attributes

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

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Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Retail

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Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

Paid paternity leave

Paid maternity leave

Tuition assistance

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