Part-Time SEO Specialist at Good & Gold Marketing Portland, OR Job at Good & Gol

About the role We’re looking for a part-time SEO Specialist to lead and execute our organic search efforts across a wide variety of clients, with the potential to evolve into a full-time role . The ideal candidate is strategic, adaptable, and excited about where search is headed—particularly as AI transforms how users discover and engage with content.

This role is perfect for someone who can own SEO strategy and implementation, but who’s also eager to stay at the forefront of evolving search behavior, from Google’s Search Generative Experience (SGE) to the rise of AI-assisted browsing. You’ll work closely with our creative, content, and analytics teams to deliver meaningful results and forward-thinking insights for our clients.

About us Good & Gold is a digital marketing and design agency based in Portland. We love partnering with like-minded, ambitious organizations that believe in the power of smart, data-driven marketing. A wide variety of clients—from emerging e-commerce brands to regional and national leaders—have turned to us as a trusted extension of their team. We’re strategists, writers, designers, data nerds, and problem-solvers who love what we do and are committed to enjoying the process.

We believe in :

Creating work that reflects, supports, and elevates our clients

Treating clients, colleagues, collaborators, and competitors with respect

Staying ahead of the curve as search, platforms, and tools evolve—especially with AI

Fostering diversity, nurturing talent, and rewarding excellence

What you’ll do You don’t just optimize—you innovate. You ask not only what works, but why, and what's coming next. You have a strong grasp of technical SEO but also understand the human side : what users are searching for, how they interact with AI-driven results, and what content earns attention and trust. You’re excited to grow organic search into a high-performing, revenue-driving channel for every client.

Primary Responsibilities Your role will span four key areas :

Develop SEO Strategy Craft and evolve smart, future-forward SEO strategies based on search intent, client goals, and changing SERP trends (including AEO / GEO)

Evaluate competitive landscape and identify content gaps

Develop a multi-channel strategy that includes traditional SEO (on-page, technical), AEO / GEO, Video / Search hybrid strategy (YouTube, Shorts, etc.)

Create guidelines for content, design and dev teams both internally and with external clients

Stay ahead of emerging search formats including Google’s Search Generative Experience (SGE), AI-assisted browsing, and voice search

Implement & Manage SEO Manage technical SEO health and coordinate with developers to implement redirects, resolve errors and enhance site structure

Integrate structured data (JSON-LD schema) for enhanced visibility in generative and visual search

Ensure CMS is optimized for ongoing SEO needs

Execute on-page and backend SEO improvements including metadata, structured data, internal linking, and more

Lead execution of content briefs and on-site publishing plans

Analyze & Optimize Monitor performance through GA4, Search Console, Ahrefs, and other SEO tools

Monitor performance of new SERP features (featured snippets, AI overviews)

Translate data into actionable insights and communicate clearly with both internal teams and clients

Conduct technical audits, competitive analyses, keyword and AEO / GEO research

A / B test title tags, meta descriptions, and content blocks for performance

Continuously test, learn, and iterate to improve rankings, visibility, and conversion

Innovate & Grow Identify AI-powered content opportunities / SEO tools, and when to avoid them

Monitor Google algorithm updates, search trends, and emerging platforms (Reddit indexing, TikTok search, etc.)

Experiment with schema-driven content blocks for AEO and entity recognition

Develop long form, evergreen content that feeds into topic clusters and topical authority

Champion cross-functional SEO education across the team

Mentor junior talent and help build the future of our search practice as we grow

Required Skills & Experience You're a great fit for this role if :

You have 3+ years of hands-on SEO experience, ideally within an agency or across multiple brands

You’re proficient with Ahrefs, Search Console, Screaming Frog, and related SEO platforms

You’re comfortable communicating strategy, results, and next steps with clients and cross-functional teams

You’re excited about how AI, user intent, and behavior are reshaping search and have a solid understanding of this new era

You’re resourceful, collaborative, and genuinely invested in the work and the people doing it

Apply To apply, send an email with the job title in the subject line to jobs@goodandgold.com with your resume and a cover letter explaining why your skills and experience make you the perfect fit for this position.

Benefits & Culture We recognize the importance of promoting and supporting physical and mental health for our team. We offer :

Hybrid work with a stipend for your home office

Access to an onsite workout space

Mental health support through affordable benefits

A paid week off for winter holidays

A collaborative culture that encourages curiosity, creativity, and growth

An employee-led, manager-supported Professional Development Program

Good & Gold is proud to be an equal opportunity employer. We’re committed to creating a diverse and inclusive environment where everyone feels welcomed, respected, and empowered.

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