Senior Manager, Brand Marketing

Overview

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Senior Manager, Brand Marketing

role at

Roo

Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users. Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button. Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets. Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

What You’ll Do

Brand & Campaign Leadership

Own Roo’s annual campaign calendar and lead 4–6 integrated campaigns per year from brief to post-launch measurement.

Develop campaign strategies with clear objectives, target audiences, KPIs, and success metrics.

Partner cross-functionally to deliver cohesive, high-impact brand activations across PR, social, events, and digital channels.

Shape and reinforce Roo’s brand narrative and tone, ensuring consistency across all owned and earned channels.

Collaborate closely with design and creative partners to ensure strong visual storytelling and brand cohesion across every campaign.

Thought Leadership & Content

Lead Roo’s thought leadership programs, including annual reports, case studies, authored articles, and speaking engagements that position Roo as a trusted voice in veterinary medicine.

Partner with PR to secure industry coverage and placements.

Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into actionable strategies.

Brand Expansion

Grow Roo’s reach across community, social, and emerging media formats.

Champion brand consistency and quality across all marketing and customer-facing touchpoints.

Collaborate with creative and product marketing to evolve Roo’s visual identity and storytelling.

Team & Partner Management

Manage a growing team, including three direct reports spanning brand, content, social, and community.

Provide strategic direction, prioritization, and feedback across these programs to ensure all work ladders into one cohesive brand story.

Oversee key creative and brand contractors, including PR, design, web, and video.

Foster collaboration, accountability, and creativity across internal teams and external agencies.

Who You Are

7+ years in a brand or integrated marketing role with experience leading multi-channel campaigns from strategy through execution.

Proven storyteller who can translate brand vision into creative ideas that inspire audiences and deliver measurable results.

Strong visual thinker with a keen eye for design and experience collaborating with creative teams to bring campaigns and brand systems to life.

Strong leader experienced in managing both people and external agencies.

Excellent project management and cross-functional collaboration skills.

Analytical and research-driven, using testing and data to inform messaging and investment decisions.

Experience in veterinary medicine, healthcare, tech, or two-sided marketplaces a plus.

Exact compensation may vary based on skills, experience, and location.

California pay range :

$150,000 USD - $190,000 USD

New York pay range :

$150,000 USD - $190,000 USD

Washington pay range :

$130,000 USD - $170,000 USD

Colorado pay range :

$125,000 USD - $160,000 USD

Texas pay range :

$125,000 USD - $160,000 USD

North Carolina pay range :

$120,000 USD - $155,000 USD

Core Values

Our Core Values are what shape us as an organization and we\'re looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo

For permanent, full time employees, we offer :

Accelerated growth & learning potential.

Stipends for home office setup, continuing education, and monthly wellness.

Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.

401K

Unlimited Paid Time Off.

Paid Maternity / Paternity and reproductive care leave.

Gifts on your birthday & anniversary.

Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.

Ready to join the Roo-volution?!

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries : Hospitals and Health Care

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