Director, Digital & Social Marketing

Director, Digital & Social Marketing

The Director, Digital & Social Marketing leads the development and execution of digital and social strategies that support Cornerstone Building Brands' marketing and business goals. This leader owns the performance, optimization, and governance of the company's websites, digital channels and social media ecosystemwhile also overseeing lead generation, marketing automation, paid media, search, online reputation management, and the enterprise marketing technology stack.

This leader will lead a team focused on implementing best practices, driving day-to-day execution, and ensuring digital initiatives are aligned across the enterprise. The Director also partners cross-functionally with marketing, IT, legal, compliance, UX, and business unit teams to deliver integrated, data-driven marketing programs that elevate customer experience and contribute to brand growth and revenue performance.

The Director will :

• Lead the Digital & Social Marketing Center of Excellence, establishing governance, processes, and best practices for digital properties, social media, paid media, search, email marketing, marketing automation and online reputation management to ensure consistency and optimal performance across the organization. Develop a comprehensive framework aligned with corporate goals while supporting the unique needs of individual business units
• Act as the enterprise digital marketing subject matter expert, providing guidance, training, and thought leadership on emerging trends, technologies, and platform innovations
• Foster collaboration among business units, sharing resources and insights to optimize digital and social marketing activities. Partner closely with IT, legal, human resources, customer support, and other cross-functional teams to integrate digital initiatives seamlessly across all touchpoints

Develop and implement digital and social marketing strategies that align with corporate goals and drive brand awareness, engagement, and customer acquisition

Oversee the planning, design, and performance of digital properties (websites, portals, and social platforms), ensuring alignment with brand strategy and user experience best practices

Lead digital and social marketing planning processes, timelines, and milestones to ensure timely delivery of high-quality initiatives

Establish enterprise-wide governance for SEO and SEM, optimizing visibility, keyword performance, and paid search ROI through continuous testing and refinement

Develop guidelines and best practices for digital media execution, including programmatic and AI-enhanced campaigns, ensuring consistency, targeting precision, and brand impact

Set standards for social media strategy and governance, enabling consistent voice, community management, and performance tracking across platforms

Oversee online reputation management across review sites, business listings, Reddit, forums, and other third-party platforms to monitor sentiment and protect brand integrity

Oversee the development and optimization of automated email programs that nurture prospects and retain customers across the funnel

Drive testing and experimentation across email content, workflows, and segmentation to improve engagement and conversion rates

Ensure platform deliverability, compliance, and campaign governance for all outbound communications

Own the customer data strategy in partnership with IT and marketing operationsensuring data accuracy, compliance, and actionable insights across platforms

Leverage enriched data sets and behavioral insights to enhance personalization, targeting, and performance across digital campaigns

Ensure all digital initiatives comply with data privacy regulations (e.g., GDPR, CCPA), maintaining the highest standards for security and privacy protection across digital channels

Oversee web accessibility (WCAG) compliance, conducting regular audits and ensuring all digital properties are inclusive and accessible to all users

Collaborate with legal and compliance teams to ensure digital governance policies are up-to-date and adhered to across the organization

Define KPIs and use analytics tools to measure the performance of digital and social marketing across business units

Use insights to inform strategy, optimize conversion paths, and continuously improve the user experience

Deliver regular reporting and executive-level updates on digital and social marketing impact, performance trends, and recommendations

Qualifications :

Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred

10+ years of experience in marketing, digital marketing, customer-facing technologies, or business strategy

Experience leading digital and social marketing efforts in a matrixed organization, with a strong understanding of financial metrics and performance-driven strategies

Strong knowledge of web security, data privacy regulations, and accessibility standards

Experience in the building products, manufacturing or construction industry is a plus, but not required

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Willingness to travel as needed

Leadership competencies :

Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets Act consistently with CBB's Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement)

Analytical Skills ability to translate data into business insights

Communication ability to communicate and manage stakeholders by simplifying complex topics for non-technical audiences to enable action

Delivers Results Prioritizes achieving outcomes without compromising values

Develops People & Builds Teams Foster a culture of continuous learning, develop talent, and build high-performing teams

Influences with Impact Clearly communicates with confidence to drive action and build enthusiasm

Resiliency Rebounding from setbacks and adversity when facing difficult situations

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time

Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.