Marketing Manager

Job Description

Job Description

Fire and Ice Heating & Air Conditioning has been providing HVAC services to the Columbus and surrounding area for over 20 years! We are looking to add a skilled Marketing Manager to our growing team.

The ideal candidate has a solid background in developing and implementing marketing programs to increase sales and revenue for a Company.

Why Choose Fire & Ice?

• Highly competitive pay
• Company paid training
• Advancement opportunities
• Stable, year-round work
• Health, Dental, Vision, Life, and Supplemental Insurance
• Paid Vacation and Time off
• Paid Holidays
• IRA with company match
• Section 125 Cafeteria Plan

Hours of Work : Monday to Friday, 8 : 00 am to 5 : 00 pm, occasional nights and weekends

Pay : $70,000+ per year, dependent on experience

Essential Duties

• Oversee the implementation and planning of the company's marketing policies, programs, and campaigns; compile and analyze data to measure the effectiveness of such plans
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
• Collaborates, participates in, and coordinates promotional activities or trade shows
• Negotiates contracts for services needed to execute a marketing strategy
• Prepares effective advertising campaigns based on market research
• Consult with staff to understand the goals and scope of the desired marketing program
• Analyzes existing website traffic and internet activity related to the company and products
• Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service
• Reports campaign results to management, addressing any questions or concerns
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities
• Assists with the development of the organization's website to ensure its efficiency and efficacy
• Recruits, interviews, hires, and trains marketing staff
• Oversee the daily workflow of the marketing department

Required Qualifications

• Bachelor's degree in marketing, communications, English, journalism, or related field
• 1+ years of management experience
• Ability to implement marketing plans
• Excellent interpersonal and managerial skills
• Email marketing experience, including planning and executing mass email campaigns and tracking results to measure success
• Exceptional communication skills
• Proficiency with MS Office products (Word, Excel, PPT, Outlook)
• Proficiency with popular social media platforms such as Facebook, YouTube, Instagram and Pinterest
• Experience preparing and presenting analytical reports that quickly communicate operational status and progress toward goals
• Demonstrated project management experience in a collaborative environment
• Well-versed in project management strategies and tools
• Experience creating and maintaining complex content calendars
• Analytical reporting experience across multi-platform campaigns and initiatives
• Ability to work in a fast-paced, collaborative environment, always bringing humor, tact, and professionalism
• Ability to meet deadlines, adapt to shifting company priorities, and manage multiple projects
• Must pass drug and background screens

Desire d Qualifications

• Proven experience expanding the local presence of an organization through community partnerships and marketing networks
• Software proficiency in a variety of communications disciplines, including, but not limited to, project management software, CRM systems, email marketing tools, and design and layout software
12 days ago