Sales and Licensing Specialist - Entertainment (Los Angeles)

Sales And Licensing Specialist - Entertainment

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. This isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.

As a Sales and Licensing Specialist, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen, while learning the basics of outbound sales strategy at a revenue-focused company.

As a Sales and Licensing Specialist, you will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organizational support in driving prospecting efforts through lead-generation tools and collaborating with our teams. Authentic is growing quickly and you will help increase the distribution of our diverse Entertainment portfolio, which includes some of the most iconic names and IP in all of entertainment & sports. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe. You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective IP licensees. Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process.

You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.

What you'll be working on :

• Identify and qualify leads within the licensing universe, including brands manufacturers, wholesalers, retailers, and digital marketplaces.
• Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects.
• Establish and maintain an ongoing awareness of available categories across the portfolio and align those with target prospects.
• Develop, present, and hand-over qualified leads to Authentic Business Development Executives.
• Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace.
• Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity.

Must Haves :

Primary Location Salary Range : $70,000 - $80,000

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Please note :

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com.