Senior Digital Product Manager

Senior Digital Product Manager

The Senior Digital Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple product lines and services, coordinating closely with internal teams, and external partners on customization, integration, and feature development. The Senior Digital Product Manager is also responsible for market research, analytics and data analysis, complete product lifecycle management, management of the product financials, product strategy, and product development.

Primary Responsibilities :

• Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu's strategic and commercial goals
• Work as part of an Agile / Scrum product development team and process (manage feature backlogs, etc.)
• Develop and manage partner relationships
• Work with Tech, Operations, Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially
• Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn
• Collect and analyze data from Hibu's products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu's Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and / or empower teams
• Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing and inform Hibu's strategic and tactical product roadmaps.
• Lead Product strategy discussions
• Roadmap and Backlog management
• Identify gaps between current business trends and objectives

Business Relationships :

Competencies / Critical Skills :

Experience, Qualifications and Requirements Required / Preferred :

Bachelors degree in technical field or business Required

5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) Required

5+ years in a Product Management or Technical Management / Process Role Required

Experience with Agile product development Required

Experience with Online and / or Mobile Advertising Preferred

Leadership experience in a Matrix organization (indirect team management) Preferred

Experience using AI for business efficiency gains Preferred

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