Senior Creative (US) New York • Job at Pubitygroup in New York

Senior Creative

Location : New York

Contract Type : Full-Time, Permanent

About Pubity Group Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 160 million people spanning 20 different communities across the globe. Whether it's entertaining and inspiring on Pubity, driving meme culture on Memezar or delighting animal lovers on Fluffy, Pubity Group is all about delivering joy into newsfeeds across the world.

About The Role We’re looking for a social-first Senior Creative to join our fast-growing team of social experts developing audience-first branded content solutions for some of the world’s best loved brands across our network of highly engaged communities on Instagram, TikTok, Facebook, X, Snapchat and YouTube.

As the first Creative within our NYC-based Studio team, the Senior Creative will lead on the end-to-end development and execution of our branded partnerships, right through from initial ideation through to final execution, in collaboration with the wider Creative, Production and Delivery teams. We’re looking for a multi-faceted creative who’s deeply immersed in Gen Z internet culture and excited by the potential for creating work that impacts the lives of millions of people all over the world.

What will you be doing? Working with the Brand Partnerships and Strategy teams to interrogate client briefs

Developing entertaining and innovative ideas for commercial campaigns that our audiences will love and our clients will buy

Turning ideas into compelling proposal decks with a clear narrative and strong supporting visuals

Presenting creative ideas direct to clients and agencies

Leading creative development of campaigns and relevant pre-production documents including, scripts, storyboards and video treatments where relevant

Collaborating with the Production team to ensure your ideas are brought in a way that delivers for the audience, the client and the budget

Having a mentoring approach and relationship with junior members of the team

Attending shoots to ensure creative vision is adhered to and to provide occasional on-set direction

Briefing and providing feedback to video editors, animators and other post-production specialists to ensure the end product is optimized for Pubity Group channels

Regularly checking in with Social teams to keep up-to-date with latest developments on the pages

Working with the Strategy and Creative Solutions teams to identify proactive opportunities to pitch new ideas to commercial partners around key tentpole moments

Supporting the Creative Director on the development of branded integrations within original formats.

What do you need to have done before? 5+ years experience of working in a social publisher or social-first agency environment

Demonstrable experience in leading audience-first branded content solutions end-to-end, from idea to execution

Comfort working collaboratively and at speed to balance multiple projects at once

Strong understanding of Gen-Z and wider internet culture and trends

Strong understanding and interest in the world of digital and use of social channels e.g. Instagram, TikTok, Snapchat, YouTube and Facebook

Confidence in presenting to clients, agencies and internal stakeholders

Excellent deck building skills, using Google Slides and Keynote in particular

Ability to landscape, pull relevant stats, build insights and set the creative platform leading to ideation

Basic understanding of production costs to ensure ideas stay within budget

Knowledge of Adobe Photoshop desirable but not essential

We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.

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