Talent.com
Content Strategist Job at Louisiana Staffing in Baton Rouge

Content Strategist Job at Louisiana Staffing in Baton Rouge

MediabistroBaton Rouge, LA, United States
18 hours ago
Job type
  • Full-time
Job description

Content Strategist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector.

This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large. The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by :

  • Developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership.
  • Executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy.

Duties & Responsibilities :

  • Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership.
  • Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs.
  • Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement.
  • Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends.
  • Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence.
  • Collaborate with Marketing & Communications staff, leadership, and product teams as needed / instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals.
  • Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership.
  • As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership.
  • Other duties as assigned.
  • Required Skills and Experience :

  • Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline.
  • Minimum 12 years direct experience in a professional social media role.
  • Exceptional writing, editing, and content planning skills.
  • Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics.
  • Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks.
  • Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities.
  • Experience ideating, writing, and editing website and / or blog articles in a professional environment.
  • Ability to develop own ideas, take initiative, and assume responsibility.
  • Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them.
  • Ability to approach work and interactions with colleagues with emotional intelligence and maturity.
  • Ability to perform topical research to identify relevant angles and produce or upcycle related content.
  • Proficient in Microsoft Office applications.
  • Preferred Skills and Experience :

  • Strategic communications and content planning skills.
  • Familiarity with working in Meltwater.
  • Familiarity with working in WordPress.
  • Familiarity working with Adobe / Adobe Express.
  • Web content management system experience; understanding of SEO and web traffic metrics for reference and application.
  • Experience working in a corporate editorial calendar.
  • Basic understanding of accessible content and familiarity with creating content that is accessible.
  • Understanding of public relations principles, strategies, and tactics.
  • Experience in the public sector and / or interest in government, education, health care, or human services a plus.
  • Qualifications :

  • Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field.
  • Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role.
  • Working Conditions : Remote

    Compensation : Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave. Range : $68,400-$91,400.

    EEO Statement : Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and / or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work. Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

    Create a job alert for this search

    Content Strategist • Baton Rouge, LA, United States

    Related jobs
    • Promoted
    XDA - Windows Writer

    XDA - Windows Writer

    Valnet Tech SitesBaton Rouge, LA, US
    Full-time
    This position will operate on a remote basis within the U.Are you an experienced blogger with a knack for cutting through the fat and extracting the beating heart of a story in a flash? Oh, and do ...Show moreLast updated: 30+ days ago
    Multimedia Account Executive Job at CUMULUS MEDIA in Baton Rouge

    Multimedia Account Executive Job at CUMULUS MEDIA in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Baton Rouge area and surrounding counties. WEMX-FM, WXOK HEAVEN-AM1460, WRQQ-FM CLASSIC HITS 103.We are...Show moreLast updated: 30+ days ago
    WBNG-TV is hiring : NEWS ANCHOR (W / END) - WAFB in Baton Rouge

    WBNG-TV is hiring : NEWS ANCHOR (W / END) - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.The company is the nation's largest owner of top-rated local television statio...Show moreLast updated: 4 days ago
    • Promoted
    MEDIA EXECUTIVE - WAFB

    MEDIA EXECUTIVE - WAFB

    Gray TelevisionBaton Rouge, LA, US
    Full-time
    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.The company is the nation's largest owner of top-rated local television statio...Show moreLast updated: 30+ days ago
    Gray Media is hiring : NEWS ANCHOR (W / END) - WAFB in Baton Rouge

    Gray Media is hiring : NEWS ANCHOR (W / END) - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Overview News Anchor (Weekends) - WAFB role at Gray Media About Gray Media Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.Th...Show moreLast updated: 30+ days ago
    • Promoted
    Social Media Coordinator

    Social Media Coordinator

    SASSOBaton Rouge, LA, US
    Full-time
    SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised...Show moreLast updated: 30+ days ago
    SEO Specialist

    SEO Specialist

    RM Staffing B.V.Baton Rouge, LA, US
    Full-time
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Show moreLast updated: 30+ days ago
    Louisiana State University is hiring : WAE- State Reporter in Baton Rouge

    Louisiana State University is hiring : WAE- State Reporter in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Temporary
    All Job Postings will close at 12 : 01a.EST) on the specified Closing Date (if designated).If you close the browser or exit your application prior to submitting, the application progress will be save...Show moreLast updated: 8 days ago
    • Promoted
    Content Editor - Part Time

    Content Editor - Part Time

    OutlierBaton Rouge, LA, United States
    Part-time
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...Show moreLast updated: 6 days ago
    • Promoted
    Social Media and Communications Coordinator

    Social Media and Communications Coordinator

    E Edward Hood DDSDenham Springs, LA, US
    Full-time
    Develop and implement comprehensive social media strategies to increase brand awareness and engagement across all platforms. Create, curate, and manage published content (images, video, written) tha...Show moreLast updated: 30+ days ago
    Zoom is hiring : Senior Content Designer in Baton Rouge

    Zoom is hiring : Senior Content Designer in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    What you can expect As a Senior Content Designer on Zoom’s Product Design team, you’ll play a crucial role in defining and maintaining content standards across our suite of products.You’ll collabor...Show moreLast updated: 2 days ago
    WBNG-TV is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    WBNG-TV is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.The company is the nation's largest owner of top-rated local television statio...Show moreLast updated: 4 days ago
    Gray Media is hiring : STREAMING TV ANCHOR - WAFB in Baton Rouge

    Gray Media is hiring : STREAMING TV ANCHOR - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Join to apply for the STREAMING TV ANCHOR - WAFB role at Gray Media Continue with Google Continue with Google 3 days ago Be among the first 25 applicants Join to apply for the STREAMING TV ANCH...Show moreLast updated: 30+ days ago
    Louisiana First News is hiring : News Anchor in Baton Rouge

    Louisiana First News is hiring : News Anchor in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Overview Join to apply for the News Anchor role at Louisiana First News.Louisiana First News, a trusted source for local news in Baton Rouge and surrounding communities, is seeking a dynamic an...Show moreLast updated: 4 days ago
    • Promoted
    Part-time Sports Copy Editor

    Part-time Sports Copy Editor

    Capital City PressBaton Rouge, LA, US
    Part-time
    The Times-Picayune | The Advocate is seeking a part-time copy editor who will join an award-winning group of paginators on our sports desk. The job is based in Baton Rouge, Louisiana, and will be pa...Show moreLast updated: 11 days ago
    Gray Media is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    Gray Media is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia.The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 televi...Show moreLast updated: 9 days ago
    • Promoted
    Communications, Marketing, and Operations Coordinator

    Communications, Marketing, and Operations Coordinator

    Louisiana State University (LSU)Baton Rouge, LA, US
    Full-time
    Communications, Marketing, and Operations Coordinator.The Communications, Marketing, and Operations Coordinator supports the LSU Graduate School by developing and implementing strategic communicati...Show moreLast updated: 4 days ago
    Gray Television is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    Gray Television is hiring : NEWS REPORTER / MMJ - WAFB in Baton Rouge

    MediabistroBaton Rouge, LA, United States
    Full-time
    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.The company is the nation's largest owner of top-rated local television statio...Show moreLast updated: 4 days ago