Manager, Demand Generation & ABM (SaaS)

Description

We are seeking a Manager, Demand Generation & ABM to accelerate pipeline growth for our SaaS business, ReturnPro. Reporting to the VP of Branding & Marketing, this role owns the planning and execution of end-to-end SaaS demand generation and account-based marketing (ABM) programs. You will design and run integrated ABM campaigns, leverage intent data to identify in-market accounts, and collaborate across PR / Comms, Content, Creative, and Business Development to ensure messaging converts into measurable pipeline contribution.

This is a hands-on role for a marketer who can plan effectively, execute with precision, and scale demand generation into a repeatable engine for growth.

Primary Responsibilities / Essential Functions

This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position. The selected candidate may perform other related duties assigned to meet the ongoing needs of the business.

Primary Responsibilities

Build, launch, and optimize multi-channel ABM campaigns in HubSpot / 6Sense (or similar), including account selection, tiering, and orchestration.

Leverage intent data to identify in-market accounts and deliver targeted, personalized campaigns that move buyers through the funnel.

Own SaaS calendar, campaign planning, and execution across all channels including paid social (LinkedIn), Google Ads, nurture workflows, other advertising, webinars, podcasts, industry communities, retargeting, etc.

Work closely with Business Development to develop the SaaS demand generation calendar, ensuring alignment with sales goals and quarterly pipeline targets.

Manage external vendors and contractors to scale campaign execution.

Develop offers, messaging, and landing pages that drive measurable engagement and pipeline creation.

Manage SaaS nurture streams, campaign emails, and workflow automation to accelerate prospect engagement.

Partner with Business Development team to deliver pitch decks, case studies, and buyer-facing collateral that support active deals and shorten sales cycles.

Collaborate with PR / Comms and Content to extend SaaS messaging into campaigns and ABM initiatives, leveraging research, case studies, executive communications, briefs, thought leadership, and LinkedIn distribution.

Provide guidance to junior team members and collaborate cross-functionally to ensure executional excellence.

Collaborate with Product for new feature launches and product updates.

Own campaign reporting and performance.

Continuously test, measure, and optimize programs to improve ROI.

Qualifications

5–7 years of experience in B2B demand generation or digital marketing (SaaS or tech preferred).

Proven track record of running ABM programs and campaigns that directly drive pipeline.

Hands-on experience with HubSpot and ABM platforms (6Sense, Demandbase, or similar).

Strong expertise in paid media, email marketing, and digital campaign optimization.

Analytical mindset with ability to connect campaign activity to revenue outcomes.

Collaborative, detail-oriented, and comfortable working in a fast-paced environment.