Director, US Brand & Integrated Marketing

About the team

Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth.

Our approach is data-driven. We dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels.

As Director of Brand and Integrated Marketing, you’ll be the mastermind behind Turo’s story—bringing it to life through campaigns that grab attention and get results. You will play a pivotal role in executing Turo’s brand strategy, overseeing marketing campaigns, and ensuring consistent messaging across all channels.

This important leadership position requires a strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior. You will lead the creation and execution of integrated, multi-channel marketing campaigns, collaborating with cross-functional teams, and utilizing market insights to enhance Turo’s market position.

Reporting to the Senior Director, US Guest Marketing, this is a fast-paced role which will give you a high degree of ownership where your vision can steer Turo’s future. You are a skilled collaborator who has a proven ability to build influence, drive alignment, and bring together different teams around a common goal.

What you will do

• Partner with the Global Brand Strategy team to implement a robust, long-term brand strategy that aligns with the company’s mission, values, and overarching business goals, while strengthening its competitive position in the market.
• Co-develop a rich set of insights through primary market research that will help us understand our guest community better. By acting as an objective truth-seeker, you'll get to the heart of Turo’s customers, challenge assumptions, and provide data-driven recommendations to build great marketing communications and ultimately grow Turo’s business.
• Build and lead a high-performing team of marketing managers across PR / comms, integrated campaigns, and brand partnerships—setting a vision that inspires creativity and excellence.
• Oversee the full lifecycle of integrated marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation.
• Lead the strategy and execution across owned and earned channels; PR / comms, influencers, ambassadors, social and content, and seasonal CRM.
• Develop media plan recommendations for brand campaigns and oversee the execution of media buying across TV / OTT, OOH, and Audio.
• Understand cultural and travel moments and how to leverage them to amplify Turo’s narrative as an innovative, culture-shaping brand.
• Drive initiatives that build and protect long-term brand equity, such as thought leadership campaigns, sustainability efforts, or partnerships that enhance brand perception.
• Initiate and develop impactful brand activations, cultural marketing campaigns, and brand partnerships that grow brand awareness and build brand salience of Turo in the US.
• Formulate compelling co-marketing plans with existing strategic partners such as Delta, United Airlines, and Uber.
• Develop and manage annual brand and campaign budgets, optimizing resource allocation to balance cost efficiency with high-impact outcomes.
• Establish clear campaign objectives, manage multi-million-dollar budgets, and ensure all deliverables are completed on schedule, within scope, and aligned with strategic goals.

Your profile

Bonus if you have

For this role, the target base salary range in San Francisco is $185,000-$235,000 annually. This role is also eligible for bonus, equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Fridays. Your recruiter can share more information about the various in-office perks Turo offers.

Benefits

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award-winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https : / / turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and / or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.

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