Director of Affiliate Marketing

About Sports Research

Founded in 1980, Sports Research is a family-owned, innovation-driven health and wellness company. We create products that inspire people to live healthier, more active lives — from our best-selling Sweet Sweat® line to our growing portfolio of vitamins, supplements, and fitness essentials. We’re a team of doers and dreamers who care deeply about the products we make and the people who use them.

About the Role

Sports Research is seeking an experienced Director of Affiliate Marketing to lead our performance-driven affiliate program and accelerate growth across eCommerce channels. This person will be responsible for expanding and optimizing our affiliate partnerships with a particular focus on TikTok and emerging social commerce platforms.

The ideal candidate brings an agency background, thrives on data, and has a proven track record of building and scaling high-performing affiliate programs that deliver real revenue results.

We are seeking an experienced and creative Director of Affiliate Marketing with a strong understanding of TikTok’s creator ecosystem to lead and grow our affiliate partnerships on the platform. This role is responsible for developing, executing, and optimizing affiliate marketing strategies focused on driving brand awareness, traffic, and sales through TikTok creators and affiliate partners.

The ideal candidate is passionate about short-form content, understands TikTok trends, and has a proven ability to identify and manage high-performing creators that drive measurable results.

Key Responsibilities

• Lead the overall affiliate marketing strategy to drive traffic, conversions, and revenue growth across DTC, Amazon, and retail partner channels.
• Build, negotiate, and manage relationships with affiliate networks, agencies, and top-tier partners.
• Develop and execute campaigns optimized for TikTok and other short-form video platforms that drive measurable ROI.
• Manage affiliate performance tracking, attribution, and analytics to ensure transparency and profitability.
• Collaborate closely with paid media, creative, and eCommerce teams to ensure cohesive messaging and cross-channel optimization.
• Monitor and report on KPIs such as ROAS, CAC, conversion rates, and LTV, using insights to continuously improve performance.
• Identify emerging platforms, tools, and partners that can expand reach and improve efficiency.
• Manage budgets, commission structures, and payouts while ensuring compliance with brand standards and FTC guidelines.
• Mentor and develop a small team focused on executional excellence and continuous improvement.
• Develop and manage a high-impact TikTok-focused affiliate program, including recruitment, onboarding, and relationship management of creators and partners.
• Identify and recruit TikTok creators that align with brand values and target audiences. Negotiate affiliate terms, commissions, and creative deliverables to ensure performance and ROI.
• Plan, launch, and monitor TikTok affiliate campaigns which includes setting goals, tracking performance, and optimizing based on results.
• Analyze affiliate data (clicks, conversions, ROI, CPA, etc.) to identify top-performing partners and opportunities for scaling.
• Partner closely with the influencer, social, and paid media teams to align TikTok affiliate efforts with broader marketing campaigns and brand storytelling.
• Stay ahead of emerging TikTok trends, content formats, and algorithm changes to keep affiliate strategies innovative and effective.
• Manage relationships through affiliate networks (e.g., Impact, ShareASale, Rakuten, Levanta, etc.) and track performance using analytics dashboards.

Qualifications

Pay Range : $160,000 - $165,000 Annually