Marketing Sr. Specialist (101564)

Legal Entity :   American Honda Motor Co., Inc.

Business Unit :   Parts Service & Technical

Division :   Service

Work Location : Torrance - Main Campus Location

Shift :   1st

Workstyle :   Onsite

Career Level :   4

Job Grade :   Exempt-2

Salary Range : $73,300.00   -  $110,000.00

Job Purpose

The Service Marketing Specialist will support the marketing team in increasing Customer Pay Repair Orders and Parts / Accessory sales for AHM. This role involves assisting in driving customers to dealerships for vehicle maintenance and repairs through direct mail, email, and digital channels as part of AHM’s Service Prospecting (SPS) Programs. The Marketing Specialist will help manage the SPS marketing suite, including Seasonals, OnDemands, Metro Mailers, and Service Prognostics, to enable dealers to communicate with Lapsed and Inactive customer segments, encouraging them to service their vehicles for both Honda and Acura brands.

Key Accountabilities

• Support the management of the SPS marketing suite (Seasonals, OnDemands, Metro Mailers, and Service Prognostics)
• Lead and support the execution of direct mail, email and digital marketing campaigns. Help analyze the campaign performance and provide insights for future improvements
• Collaborate with the marketing team to develop strategies for engaging Lapsed and Inactive customers
• Coordinate with the field and dealerships to ensure consistent communication and marketing efforts across the country
• Maintain up-to-date knowledge of marketing trends and best practice

Qualifications, Experience, and Skills

Decisions Expected

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.