Marketing Data Administrator

For more than 45 years, Careington has been a leader in the health and wellness benefits space. Since its founding in 1979, Careington has been delivering dental discount solutions as its core competency. Today, Careington has expanded to offer a growing portfolio of 150+ health, wellness, lifestyle and virtual health products and services designed to deliver cost savings across a spectrum of life needs. Through its affiliated nationally licensed third-party administrator (TPA), Careington also delivers full-scale administrative services, including customer service, licensed enrollment, claims administration, individual and group billing, and more.

The Marketing Data Administrator will oversee and operate the CRM platform, HubSpot, to include Marketing, and Content hubs alongside all other marketing tools within the Tech Stack. This specialist will record and leverage data via workflows and reporting to inform and support our inbound marketing approach.

What you will be doing :

Manage our CRM platform, HubSpot, to include Marketing, and Content tools

Act as administrator, educator, problem solver, and enablement lead for HubSpot

Collaborate with the marketing team in support of business development and sales

Maintain data hygiene for companies, contacts, and reports conducting duplication and demographic verification for accurate audience lists. Custodianship of marketing data integrity

Explore programmatic improvements using HubSpot APIs, integration logic flows, and user-experience-focused notifications. Act as HubSpot champion, presenting the latest functionality for team consideration

Design and implement automated workflows, email automation processes, approval processes, and data validation rules to support lead nurturing and MQL / SQL handoff

Conduct data imports and manage data associated with Emails, LinkedIn, Google Analytics, SEO / SEM, MQLs, Events, Social, and Ads

Create and maintain lead-scoring models based on digital engagement metrics, demographics, and live event data

Develop and maintain operational reporting dashboards and analytics to provide actionable insights on the performance of Marketing and Sales tools such as Forms, CTAs, and ongoing KPIs

Collaborate with cross-functional teams across marketing, sales, finance, and client service to deliver insights and support strategic projects

Contribute to overarching business unit growth strategy and annual planning efforts

Required Skills / Abilities :

Documented experience with HubSpot Marketing and / or Sales Hub (HS Certifications and a minimum of 2 years' experience).

Advanced Excel skills

Deep understanding of HubSpot's CRM, Marketing, Sales, including custom objects, workflows, and reporting.

Proven data management skills and experience in data import, cleanup, and deduplication.

Excellent communication and interpersonal skills to effectively work with cross-functional teams.

Strong analytical and problem-solving capabilities. Ability to take independent ownership of projects or problems; troubleshoot issues, find solutions, and liaise with third-party vendors as needed.

Ability to work independently and prioritize tasks effectively.

Self-driven and motivated to seek solutions, identify new skills, and adapt to the evolving technological landscape.

Passion for identifying and implementing process improvements.

Exceptional attention to detail as well as ability to request a ‘second set of eyes’, accept and apply feedback and edits.

Intellectual curiosity with a demonstrated ability to quickly learn new subjects and passion for knowledge sharing.

Education and Experience :

HubSpot Marketing and / or Sales Hub Certifications is a plus for this role

Bachelor’s Degree within Business Studies, Business Administration or Information Technology

SharePoint Administration experience preferred

Power Automate experience preferred

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.