Sr. Digital Account Manager

OVERVIEW

The Senior Digital Account Manager plays a critical role in driving client retention and account growth through exceptional service delivery, proactive communication, and sound strategic guidance. The role is responsible for managing for managing core and most highly-visible digital marketing client relationships and crafting strategic execution across Search Engine Marketing, Search Engine Optimization, digital content creation, and Social and emerging media. The Senior Digital Account Manager has a strong working knowledge of multiple digital marketing channels and demonstrated experience in building and executing international digital programs. They are strategic, data-driven, and client-focused, with the ability to translate complex digital marketing concepts into actionable insights for both clients and colleagues.

DESCRIPTION

• Oversee development and execution of digital strategy in collaboration with Production for an assigned set of clients
• Lead onboarding client relationships for digital marketing services
• Assist sales teams with scoping for proposals and new opportunities as relevant
• Conduct recurring client Quarterly Business Reviews (QBRs), status calls and updates and managing next steps with stakeholder teams
• Assist in developing case studies and presentations to support marketing and sales efforts
• Support team development as a mentor to peers and junior talent on the global Digital Marketing Team.
• Create client facing documents including but not limited to proposals, Quarterly Business Reviews, and deliverables as required for client(s) and account(s) success
• Brief and oversee execution of multiregional strategies by our global digital production teams, acting as liaison with client stakeholders and agency partners
• Support Production teams with quality assurance reviews of deliverables to ensure adherence to strategy and brief and guarantee optimal content / campaign performance
• Proactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s)
• Manage budgets and account health aligned to company metrics in collaboration with Production teams.
• Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients
• Complete all other tasks that are deemed appropriate for this role and assigned by the manager / supervisor

REQUIRED SKILLS

REQUIRED EXPERIENCE AND QUALIFICATIONS

DESIRED SKILLS AND EXPERIENCE