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Digital Marketing Specialist (Paid Media + Lifecycle, In-Office)
Digital Marketing Specialist (Paid Media + Lifecycle, In-Office)Nashville Public Radio • Ferndale, MI, US
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Digital Marketing Specialist (Paid Media + Lifecycle, In-Office)

Digital Marketing Specialist (Paid Media + Lifecycle, In-Office)

Nashville Public Radio • Ferndale, MI, US
1 day ago
Job type
  • Full-time
Job description

Help Us Work Smarter—With You at the Core

At Strive Creative , we pair data with storytelling.

We're hiring a Digital Marketing Specialist to focus on paid media while also shaping the customer journey—think engaging landing pages, automated newsletters, and social content that turns attention into action.

What You'll Do

  • Launch & Manage Paid Media : Set up, QA, and optimize campaigns across Google Ads, Meta, and LinkedIn; align audiences, creative, bids, and budgets to goals.
  • Build Journeys & Landing Pages : Create conversion-focused landing pages and clear user paths from ad click to on-page engagement and follow-up.
  • Automate Newsletters : Set up segmented, automated email sequences in our ESP; test subject lines, content, and send cadence.
  • Optimize & Report : Run A / B tests on creative, audience, and pages; monitor GA4 / Ads Manager and surface insights in Tableau.
  • Collaborate : Partner with creative and account teams; support organic social scheduling and light content development.

What You Bring

  • 2–3 years in digital marketing (agency / multi-client a plus)
  • Google Ads certification ; proficiency with Meta Ads Manager and GA4 ; comfortable in Tableau and spreadsheets
  • Hands-on newsletter / ESP experience and WordPress page building / content updates
  • Clear, concise copywriting across ads, email, and social
  • Organized, proactive, and an in-office collaborator
  • Nice-to-Haves

  • Experience with social scheduling tools
  • Basic on-page SEO knowledge
  • Experience using AI tools (e.g., ChatGPT) for ideation / drafting
  • Why You'll Love It Here

    Small, strategy-driven team; hands-on work across channels; ideas move fast and results matter. Growth path : Senior Digital Marketing Specialist.

    Benefits include :

  • 10 paid vacation days per year
  • 5 flex / personal days
  • 401(k) up to 4% employer match
  • 70% employer-paid health insurance
  • Apply Now

    Send your resume and a brief work example (campaign snapshot, automation flow, or landing-page test).

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    Paid Media Specialist • Ferndale, MI, US

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