Growth Optimization Manager

Growth Optimization Manager

ProSites is seeking a Growth Optimization Manager to build and lead a continuous optimization program inside the Marketing organization—spanning the website and all digital marketing channels. Your mandate is to enable channel owners and the web team with the frameworks, cadences, and tooling to create and manage roadmaps for continuous improvement and innovation.

Your responsibilities include :

• Design the continuous optimization program : operating cadence, intake and triage, testing, production workflows, documentation standards, and QA gates across web and digital channels.
• Enable channel owners and the web team to own their optimization roadmaps; provide templates, coaching, office hours, and review gates; track velocity and impact by surface / channel.
• Establish playbooks and pattern libraries (layouts, forms, messaging variants) that accelerate high-quality iteration.
• Run a disciplined A / B / MV testing program across landing pages, site navigation, pricing / paywalls, forms, and lifecycle surfaces.
• Standardize processes : hypothesis templates, sizing / power analysis, success metrics, stop rules, and documentation of learnings.
• Convert winning tests into durable experiences; retire or consolidate underperformers.
• Analyze end-to-end funnel analysis and cohort / behavioral insights using Google Analytics, Salesforce, and Power BI.
• Identify friction / opportunity using analytics, session replays / heatmaps, surveys, and qualitative feedback.
• Partner with Content / Design to craft UX and message variations that address observed barriers.
• Ensure trustworthy tracking and data contracts across web and channels; partner with Marketing Ops / Engineering for instrumentation and QA.
• Maintain dashboards for KPI health, test velocity, win rate, and cumulative impact; socialize insights and next actions weekly.
• Balance speed and quality with pre- and post-release checklists, accessibility / performance standards, and rollback plans.

Must-haves :

Nice-to-have :

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