Project Employee, Digital Content Analyst

Position Summary :

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Major Responsibilities :

• Research and analyze the NBA's content performance with a specific emphasis on the NBA's Social Platforms (Instagram, X, TikTok, YouTube, Facebook, etc) & DTC platforms (NBA App,| NBA.com, connected devices)
• Assist in daily, weekly, and ad hoc reporting of content performance across NBA DTC assets
• Identify and communicate key insights to the Content Publishing & Global Partnership teams to optimize NBA's owned content & social content performance across site, app, and connected devices
• Must also be able to translate these same complex insights to leadership in a clear and concise manner
• Develop statistical models and data-based frameworks to measure the impact of live and non-live game content on acquisition and retention within our DTC products
• Partner with data strategy teams on the development of automated content performance dashboards within Tableau and Hex
• Utilizing Jira & Confluence to track ongoing tickets / work and document processes, knowledge base etc

Required Skills / Knowledge :

Education :

Salary Range :  $2,885 biweekly

Job Posting Title :   Project