Social Media ManagerDenver, CO - Marketing - Performance & Growth Marketing

About this role

• We’re seeking a strategic and dynamic Social Media Manager to lead and grow our presence and community across all social platforms—including Instagram, LinkedIn, Facebook, X, Threads, TikTok, and YouTube—with a strong focus on expanding our newer and revitalized channels, TikTok and YouTube.

• Partnering with the Manager of Organic Social, you’ll help drive a global social media strategy that fuels brand awareness, community engagement, and long-term growth.

• A critical part of this role will be owning and evolving our community engagement strategy — not just with our learners, instructors, and customers, but also with adjacent brands, creators, and users. We're looking for someone who is part strategist, part community-builder: someone who can spot emerging trends, spark meaningful conversations, and create spaces where our audiences feel seen, heard, and inspired to engage.

What you’ll be doing

• Social media strategy & management:

  Execute a comprehensive, social-first strategy aligned with enterprise goals.

  Oversee day-to-day operations of key social channels, driving engagement, brand awareness, and growth.

  Assist in building audience and engagement for newer channels.

  Monitor and analyze social media metrics to refine strategies and deliver ROI.

• Social media engagement & community management:

  Develop and implement a comprehensive engagement strategy to foster meaningful interactions with our audience.

  Monitor and respond to comments, direct messages, and mentions in a timely and brand-appropriate manner.

  Engage with other brands, industry leaders, and influencers to expand reach and visibility.

  Utilize social listening tools to track sentiment, gather insights, and proactively address opportunities for engagement.

  Partner with customer support and other teams to ensure a seamless and positive experience for our community.

• Content creation & oversight:

  Develop of platform-specific content strategies tailored to audience behaviors with the social team.

  Ensure all content aligns with brand voice, tone, and guidelines.

  Manage editorial calendars and oversee creative assets for global campaigns.

• Stakeholder collaboration:

  Partner with marketing, corporate communications, partnerships, product teams, and more to align social media efforts with broader enterprise objectives.

  Work with regional teams to localize campaigns and ensure cultural relevance.

  Serve as the primary point of contact for internal and external stakeholders on social media matters.

What you’ll have

• Experience managing social media for a global enterprise brand.

• Expertise in social media platforms (X, LinkedIn, Facebook, Instagram, TikTok, YouTube) and tools (Sprinklr, Sprout, Hootsuite, etc.).

• Experience with managing and growing TikTok and YouTube.

• Community management experience, specifically on TikTok.

• Excellent copywriting skills, both for short and long-form social media content

• Experience with Canva and working closely with a creative design team.

• Content creation skills, specifically short-form video for Reels, Shorts, and TikTok

• Experience with D2C-tailored content, not limited to memes and other culturally relevant content

Nice to have:

• Experience with B2B content creation that maintains a professional yet approachable tone

• Proven experience managing regional-language social media channels.

• Strong track record in negotiating and managing influencer contracts.

• Experience with managing a social listening program through Sprinklr

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.Hiring Compensation Range$82,000—$102,000 USD

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!