Vice President of Marketing

Who We Are!

SureCam is a fast-growing technology company in the video telematics industry. We provide hardware and software to help small and mid-size companies manage their fleets. We believe that small and mid-size businesses keep our world running, and we’re proud to help them stay focused on what matters by making the management and safety of their fleet easy. We help these companies run their fleets safer, and more profitably, through our connected dash cameras and software platform.

Are you ready to make an impact? We are a team united by a vision to protect the lives and livelihoods of vehicle drivers, owners, operators and the communities they serve. We are committed to offering a simple and affordable solution for our target market. We’re here to help safety managers and fleet owners find the technology they need to get the job done. We believe every fleet, from 5 vehicles to 5,000 should have access to the same best-in-class technology that provides real-time visibility into what’s happening on the road.

Global footprint SureCam serves thousands of fleets around the globe, including North America, UK / Europe and Australia / New Zealand. Our HQ offices are in St. Louis, Missouri, and Reading, UK (outside London). While we primarily sell direct, we have an international network of resellers across four continents.

Day in the Life as a VP of Marketing :

This role is responsible for developing and implementing the digital marketing strategy and leading tactical operations to deliver a high-quality pipeline of qualified leads. The VP of Marketing will own the prospect and customer journey from start to finish. Highest priorities include generating qualified leads through modern inbound marketing strategies : performance marketing, SEO / GEO, organic traffic and CRO, content and nurture campaigns, third-party referral sites, relevant in-person events and influencer marketing among other strategies. The VP of Marketing will be measured on their ability to attract leads, generate demand, leverage modern tools to nurture and qualify prospects, and collaborate closely with sales to convert prospects into loyal customers.

The VP of Marketing will oversee the marketing budget, priorities, resourcing (internal employees and external agencies) and will be the voice for marketing on the executive team and with the board.

Responsibilities We Will Trust You With :

Lead Generation and Conversion Expertise :

• Design and execute comprehensive lead generation strategies that generate high-quality opportunities for the sales organization.
• Implement advanced conversion optimization techniques, focusing on nurturing leads through the sales funnel to maximize the lead-to-customer conversion rate.
• Collaborate with sales and product teams to align lead generation efforts with market needs and sales objectives, ensuring a cohesive approach to target audience engagement.

Comprehensive Budget Ownership and Stewardship :

Strategic Agency Relationship Management :

Expertise in Paid Media, SEO, GEO Website Optimization :

Qualifications :

Perks :

Belonging & Accommodations